London’s icon, the red coloured telephone box, became sort of obsolete in our modern smartphone era. During my stay this autumn in London, I saw a few of them and was very surprised to see how well advertising is working on them. 

London - Phone Box Advertising

London’s icon, the red coloured telephone box, became sort of obsolete in our modern smartphone era.

During my stay this autumn in London, I saw a few of them and was very surprised to see how well advertising is working on them. They are very well situated along the sidewalks and city centres, exactly where the target audiences can’t miss them. I took a few photos during my city walk tour.

So that the around 8,000 telephone boxes in London do not become dilapidated, they are used very differently. A lot of them have been repurposed as coffee to go shops, minilibraries, information centres and some even to Wi-Fi hotspots with smartphone charging ports.

Every idea is allowed for the preservation of this British icon, then, not only beloved by hundreds of tourists, they are also a beloved icon by the Londoner people and that may not be missing on any holiday photo. This makes phone box advertising one of the most effective form of outdoor advertising.