Study on digital Out of Home advertising

The study “Public & Private Screens 2016/2017” reaches astonishing results. Roughly 60% of all citizens over the age of 14 get into contact with digital Out of Home media at least once every seven days. For those, ages 14 to 29, the percentage lies at approximately 75%.The digital Out of Home advertising represents a central medium for mobile target groups. Over 120.000 screens reach about half a million gross contacts per week. As a result, everyone over 14 gets into contact with an average of 12,3 public screens per week.

Media planers can accompany their target group on their way through the city throughout the entire week.

More on this study: https://www.dmi-org.com/en/en-Digital-Media-Institute-index.html