Digital media attract more attention than analog advertising formats. 10 seconds spot say more than 1000 words. And not only outdoors, but also inside buildings such as airports or train stations. Our eyes move towards the moving image. Even small animations are enough to win the favor of our eyes. In waiting situations, the memory values increase even more because our eyes decide over us: We have 10 seconds to finish watching the spot.
With over 538K inhabitants, Hanover is the capital of and largest city in the German state of Lower Saxony. Due to its large trade fair grounds, Hanover is known to be a trade fair city and hosts around 60 international trade fairs every year.
Madrid, the Spanish capital and busy metropolis, has a highly modern transport system, consisting of a tight metro subway network, an extensive city bus and tourist bus network, a funicular, long-distance trains, and the international airport Madrid Barajas.
Placing advertising in the streets of Madrid is highly effective and has tremendous reach. Madrid is a metropolis and popular tourist destination. Annually, over 7.7 million (2018) national and international travelers are visiting the capital of Spain.
Located just outside the city center, the Madrid-Barajas airport (MAD) is a great hub that connects Europe with many international destinations, especially in South- and Latin America. Placing advertising in Madrid airport ensures a tremendous reach. In 2018, the capital of Spain, recorded 7.7 million tourists.