Located just outside the city center, the Madrid-Barajas airport (MAD) is a great hub that connects Europe with many international destinations, especially in South- and Latin America. Placing advertising in Madrid airport ensures a tremendous reach. In 2018, the capital of Spain, recorded 7.7 million tourists.
In November 2018, the Berlin School of Business and Innovation opened their doors for national and international students. Focusing on improving practical business skills and understanding of the industry, the school offers the Bachelor degree in Economic and Business Administration with a foundation diploma, 5 master degrees (Master in International Tourism, Hospitality, and Event Management, Master in Strategic Marketing, Master in Finance and Investments, Global MBA, Master in international Health Management and MBA in Maritime and Shipping Management) and the Doctorate in Business Administration.
Lisbon is one of Europe’s old and historical cities and is, today, the political, economic, and cultural center of the Portugal. Five million tourists come into the city, each year. To make an impression to decision-makers, residents and visitors, Lisbon offers a wide array of opportunities for billboard advertising.
With its old historic city center and landmarks, Lisbon is a popular tourist destination. To get around and access all the sights, tourist have various sightseeing bus lines and historical electircal tram lines to choose from. These trams and buses are running aprooxametely every 30 minutes and reach all parts of Lisbon.
Lisbon is a lively city with many residents and tourists on the streets, susceptible to outdoor advertising. The old city center is characterized by narrow streets, sometimes escalating to a sudden steep hill. Here, you cannot find any billboard advertising, neither digital nor analog or even posters. The best means to present ads in the old parts of Lisbon is to place them on public transport.
Digital presence in the streets: with digital city light posters!
This September, advertising on digital city light posters presents an effective marketing tool. In the beginning of September (6-11th), the annual trade fair IFA will take place in Messe Berlin and will present the newest technologies on the market.
AirArabia launched Europe-wide campaigns for the summer of 2019. In order to make the low prices known, AirArabia started in the Danish capital city Copenhagen. In cooperation with the advertising agency wtm from Berlin, AirArabia advertised on the digital metro boards for 2 weeks.
The offer was the cheap connection from Copenhagen to Agadir in Morocco.