AirArabia launched Europe-wide campaigns for the summer of 2019. In order to make the low prices known, AirArabia started in the Danish capital city Copenhagen. In cooperation with the advertising agency wtm from Berlin, AirArabia advertised on the digital metro boards for 2 weeks.
The offer was the cheap connection from Copenhagen to Agadir in Morocco.
In a cooperation between the advertising agency TUG Agency from London and the advertising agency wtm Marketing from Berlin, an outdoor advertising campaign for GoToMeeting was carried out in November 2018 and January 2019.
Hamburg is a city of media and culture in which there is much to discover. In the pedestrian zones or traffic-calmed streets, the new digital CLPs of the future have been set up for several years and enable the use of moving images. The perfect platform for creative motifs and flexible campaigns.
The study “Public & Private Screens 2016/2017” reaches astonishing results. Roughly 60% of all citizens over the age of 14 get into contact with digital Out of Home media at least once every seven days. For those, ages 14 to 29, the percentage lies at approximately 75%.
Outdoor advertising in Istanbul is very present. Transport advertising and billboard advertisements are ubiquitous. Especially striking are the tram advertisements. Most trams are completely covered with advertising.
Barcelona is one of the most beautiful cities in Europe. The geographic location between mountains on the one hand and the Mediterranean coast on the other hand is what makes Barcelona so special.
The airport is known for its short transfer times. Passengers only need to plan for a transfer time of 30 minutes, because the terminals are all connected. But those transfer times also show that the airport is not one of Europe's big players.
Despite the smartphones, there are still 4,100 telephone boxes in Vienna. They are used about two and a half times a day, more than 300,000 users every month. The telephone boxes are mainly found in high-frequency locations such as railway stations, underground stations and pedestrian zones.