Example Trade Fair Advertising
Client: DP World
Trade Fair:
Logistics trade fair at Munich
OOH location: Munich Airport
Media: City Light Poster & Lare-scale Steles
Theme: Welcoming arrivals and farewells – EULAR 2025
Agency: Directly
The world’s leading trade fair for logistics, mobility, IT and supply chain management took place in Munich in April 2025. Around 2,700 exhibitors from over 70 countries present their solutions and products. Munich is the meeting place for the world’s logistics elite.
In order to reach as many exhibitors as possible, our client DP World decided to advertise at Munich Airport. There were two strategies for the planning: Welcoming “colleagues and business partners” with City Light posters. Saying goodbye with large-scale steles.
