Billboard Advertising

market with big impact

Billboards are the most popular types of traditional OOH advertising. The astonishing billboard formats are used to market a brand’s products, services or messages.

The large advertising surface is usually located at highly frequented advertising locations.

Billboard Advertising

Market with big impact

Billboards are the most popular types of traditional OOH advertising. The astonishing billboard formats are used to market a brand’s products, services or messages.

The large advertising surface is usually located at highly frequented advertising locations.

Big - Bigger - Billboards

Billboard Advertising in Europe

Most billboards are placed in high traffic areas where their dominant appearance can be fully appreciated. Main thoroughfares in and out of city centers are a popular choice for billboard placement, as are major highways and freeways. Some billboards are geared toward pedestrian traffic. These are usually placed in high traffic areas, such as shopping districts or near recreational facilities.

European cities offer many more outdoor advertising opportunities.
It is worth taking a look at the other OOh Media:

Airport Ads

Bus Ads

Taxi Ads

Below select your city and then the „billboard icon“ to get detailed information for billboard ads near you:

Billboard Advertising 

So: Billboards are usually located on main thoroughfares, in city centers or business districts with high vehicle and pedestrian traffic. Billboards are thus meant to be eye-catching. It’s hardly surprising that marketers keep investing in them.

Are you interested in billboard advertising?
We will be happy to advise you: Use our contact form to get in touch or send us an e-mail.

Large Advertising Space

billboards - thanks to their oversize - offer a lot of space for great and sensational advertising designs

Illuminated Advertising Media

many advertising spaces are illuminated, which means that the advertising is seen by target groups around the clock

High Visability

due to the fact that the advertising media are placed on highly frequented streets, the advertising achieves many contacts

European OOH Cities: A - E

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Billboards: Format & Pricing

up to 18 sqm advertising space

Format: 
A billboard is a large surface used as an advertising space by brands that want to promote their products and increase their reach. Billboards are typically around 3m x 6m, but sizes vary, with larger and smaller formats available.

While billboards in the past were static, meaning the poster was printed out and mounted on a large frame, there has been a shift toward digital billboards in recent years.

Pricing: 
On the following overview page, WTM lists the main local advertising options, and you can choose what you prefer. Note that formats are not standardised across Europe, so there are differences which we will point out to you. If your desired location is not listed, contact us directly and we will send you the necessary information for your next OOH campaign. 

billboard examples
from our customers

Implementations:
Check out our sample campaigns by clicking on the button here. You can get inspiration from different formats and creative options from other campaigns. Our team is always available for advice on billboard advertising.

Just send us a short email with your request and we will get back to you with a quote that suits your needs.

BB-Examples all over Europe

eye-catching advertising media

Dive into the world of OOH advertising! Discover our video about Billboard Ads and get some valuable and exciting insights about the different BB Formats.

So don’t hesitate and click on the video and treat yourself to a few minutes of entertainment and inspiration. Watch it and let us know what you think!

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Billboard Ads:
FAQ

Discover the product „(Digital) Billboard Ads“ and learn more about this effective outdoor advertising. 

Didn’t find the answer to your question?
We got you covered!

Call us at: +49 (0) 30 22 45 89 97 
Send an e-mail to:
svenja.schwarz@wtm-aussenwerbung.de

The minimum booking duration for most formats is 1 week.

CLP stands for City Light Poster, while CLB stands for City Light Boards.

Billboards are known for their exceptional visibility and extensive reach, as they are strategically positioned in highly frequented areas. This exposure ensures a broad viewership, including both pedestrians and drivers.

City Light Posters and City Light Boards are reserved as part of networks.

We have the answer to all your questions about OOH Billboards. Put us to the test and call or send us an e-mail:

+49 (0) 30 22 45 89 97
svenja.schwarz@wtm-aussenwerbung.de

You want to read more answers first, this way: Frequently Asked Questions 

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Billboards are great

further OOH solutions

Airport Advertising in Europe

European airports act as international crossroads, welcoming travelers from diverse countries and cultures. This unique characteristic opens doors for international advertising campaigns to successfully engage this eclectic audience. Consequently, airport advertising in Europe emerges as an efficacious means to connect with a multitude of individuals and heighten brand recognition.

Taxi Advertising in Europe

Taxi advertising in Europe stands as a potent means to access a broad and diverse target audience effectively. Taxis serve as a widely embraced mode of transportation in numerous cities, catering to both local residents and tourists. By featuring advertisements on taxis, companies can showcase their messages in high-traffic zones.

Bus, Tram & Taxi Advertising in Europe

These advertising surfaces guarantee remarkable visibility and command attention effortlessly. Thanks to their attention-grabbing designs and generous dimensions, your message is certain to stand out, whether it’s a product promotion, event invitation, or brand communication. 

You have the option to secure a single advertising space on a bus or tram or opt for an entire fleet, providing you with flexibility and choice.

Take advantage of the benefits afforded by bus and tram advertising to extend your advertising message to a broad and diverse audience.

Airport Advertising in Europe

European airports act as international crossroads, welcoming travelers from diverse countries and cultures. This unique characteristic opens doors for international advertising campaigns to successfully engage this eclectic audience. Consequently, airport advertising in Europe emerges as an efficacious means to connect with a multitude of individuals and heighten brand recognition.

Bus, Tram & Taxi Advertising in Europe

These advertising surfaces guarantee remarkable visibility and command attention effortlessly. Thanks to their attention-grabbing designs and generous dimensions, your message is certain to stand out, whether it’s a product promotion, event invitation, or brand communication. 

You have the option to secure a single advertising space on a bus or tram or opt for an entire fleet, providing you with flexibility and choice.

Take advantage of the benefits afforded by bus and tram advertising to extend your advertising message to a broad and diverse audience.

Taxi Advertising in Europe

Taxi advertising in Europe stands as a potent means to access a broad and diverse target audience effectively. Taxis serve as a widely embraced mode of transportation in numerous cities, catering to both local residents and tourists. By featuring advertisements on taxis, companies can showcase their messages in high-traffic zones.

Airport Advertising 

The largest selection of different advertising media can be found especially at airports. Want to bet?

Bus Advertising

Take your advertising to the streets of busy European metropolises. Keep your ads rollin‘!

Taxi Advertising

Small but with a big OOH! Taxis are always on the move everywhere – but see for yourself.

Digital Billboard Media

Market with (e)motion. One of the fastest growing forms of advertising today – are you in? 

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Want to talk about oOH?

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