At the moment, however, it is not only the temperatures that are rising - no - but above all the tourism figures! Tourists and city dwellers alike are bringing life back to the streets of the metropolises. Take advantage of the positive trend and make a big impact again: Advertising on hop on hop off buses.
If you want to draw attention to yourself and your brand in the capital of Europe, you might think of high and almost prohibitive advertising costs.
Lage-format billboards offer an outdoor advertising platform that can be seen from afar. It is approx. 3.56 meters wide and 2.52 meters high. The main task of billboard advertising is to be present in the closer catchment area of a provider, where it is usually in the constant field of vision of potential customers for weeks. This is how our client "Air Vistara" chose a few locations in Frankfurt am Main.
In Vienna, it is particularly worthwhile to rely on this transport medium, as the tram is the most popular means of transport for Austrians. This is also confirmed by the figures, as more than 305 million passengers use the "Bims" every year. For advertisers in OOH, the advantage is therefore clear: extremely high contact numbers.
Amsterdam is a pulsing and marvelous city. Scenic bridges, the widespread system of canals, and narrow houses attract millions of tourists, annually. Cycling belongs to Amsterdam’s culture. Therefore, the cityscape is characterized by many bike lanes, parked bicycles, and numerous bike riders.
Whether on the way to a trade fair, to the airport, after an extensive shopping tour on the Champs Elysée or late at night - people like to call a taxi from time to time to get from A to B. That is why the branded taxis are constantly on the road in Paris!
On average, 150km are driven every day.
Those who rely on "City Light columns" are assured of extremely high contact numbers and corresponding attention. But why actually? It is due to the combination of various factors that make "city light columns" an exceedingly popular advertising media with a premium character. This much in advance: it is effective for advertisers in every respect.
Anyone who has ever been to London knows that the streets are always full and well attended. Not only locals appreciate this vibrant city, but also many tourists are attracted to the capital of England.