Barco promoted its new video conferencing system during the Integrated Systems Europe (ISE) trade fair with an eye-catching 10-second clip, drawing attention to its booth at the event. The digital screens throughout the arrivals area and the baggage carousels covered the airport extensively. This was a good move to reach many trade fair visitors and thus business people from the industry. Airports are generally an excellent place for advertising, as people who are traveling are open to new impressions.