Table of Contents
1. Reach International Trade Fair Visitors with Outdoor Advertising at Amsterdam Central Station
- City Light Posters at Amsterdam Central Station: Visibility During Trade Fairs and Conferences, Right in the Heart of the City
- Pricing: Digital City Light Posters at Amsterdam Central Station
- City Light Posters Directly in Front of the Entrance to Amsterdam Central Station
2. With Tram Advertising During Trade Fairs, Your Brand Is on the Move Throughout Amsterdam
3. Digital City Light Posters in the Trade Fair City Amsterdam
4. Generate Attention for Trade Fairs and Conferences with XXL Column Advertising
5. Contact Information: Ready for Your Outdoor Advertising Campaign in Amsterdam?
Welcome back to Part 2 of our insights from Amsterdam. Once again, we’re ready to show you the city’s best outdoor advertising locations. While Part 1 focused on Airport Advertising at Amsterdam Airport, this edition explores outdoor advertising opportunities across the city of Amsterdam. In Part 3, we’ll show you how to reach trade fair visitors and international industry professionals with outdoor advertising around the RAI Amsterdam exhibition grounds.
Reach International Trade Fair Visitors with Outdoor Advertising at Amsterdam Central Station
Amsterdam Airport Schiphol is located just 15 kilometres from the city centre. The train is by far the fastest and most convenient way to travel into the city. As Amsterdam’s metro network does not extend to the airport, there is no direct metro connection. Most travellers therefore take the train to Amsterdam Central Station before continuing to their hotels. This route is particularly popular with international exhibitors and visitors attending major trade fairs and conferences.
More than 150,000 people arrive at and depart from Amsterdam Central Station every day. That’s 150,000 potential contacts through outdoor advertising! The central station is not only the gateway to the city centre for trade fair and conference visitors, but also the starting point for journeys to the city’s hotels and the exhibition centre.
City Light Posters at Amsterdam Central Station: Visibility During Trade Fairs and Conferences, Right in the Heart of the City
From an outdoor advertising perspective, Amsterdam Central Station is your brand’s second touchpoint with trade fair visitors after the airport. While there are no advertising opportunities available along the train platforms connecting the airport and the city, digital City Light Posters in the highly frequented concourses of Amsterdam Central Station deliver your message directly to travellers.
For exhibitors and brands, the highly visible digital screens at Amsterdam Central Station provide the opportunity to accompany visitors throughout their entire journey across the city. Be present with your message at this key transport hub at every moment: first, when business travellers make their way from the airport into the city and pass through the station on their way to their hotels. Second, during the following days as they travel to the exhibition centre. Third, when trade fair visitors set out from the main train station to enjoy their free time. And last but not least, when they depart after the trade fair.
Create multiple brand touchpoints that strengthen brand awareness and leave a lasting impression.
Pricing: Digital City Light Posters at Amsterdam Central Station
| Number of screens | 78 |
| Format | 1080 x 1920 px (WxH) |
| Spot length | 10 seconds |
| SOT (Share of time) | 16.66% |
| Duration | 1 week |
| Contacts | 3,188,000 |
| Media costs | €34,020 |
Prices are valid for 2026
City Light Posters Directly in Front of the Entrance to Amsterdam Central Station
Step out of the main train station into the fresh air. How about welcoming business travelers and drawing their attention to your trade show booth the moment their gaze sweeps across the station plaza?
Right in front of the main station entrance, analog City Light posters are available in the tram waiting areas. In portrait format, measuring 118.5 cm x 175 cm (W x H), you have creative freedom to showcase your brand.
For the perfect media mix: Digital City Light posters also line the entrance to Amsterdam Central Station.
Contact us at isabelle@wtm-outdoor.com for more information. We look forward to your inquiry and will assist you in planning an outdoor advertising campaign to complement your next trade show appearance.
With Tram Advertising During Trade Fairs, Your Brand Is on the Move Throughout Amsterdam
While business partners, customers and visitors stroll through the canal districts and enjoy Amsterdam’s unique atmosphere, your brand becomes visible and present like a moving canvas with a fully wrapped tram. Your advertising message travels through the heart of Amsterdam every day, passing the central station, hotels and the RAI exhibition centre. This way, tram advertising creates awareness far beyond your presence at the trade fair venue.
During our journey through Amsterdam, we noticed one thing: brands using tram advertising became a natural part of our Amsterdam experience.
Tram advertising is the ideal addition to outdoor advertising on posters and digital displays, helping companies build brand presence throughout Amsterdam during trade fairs and conferences.
Pricing: Tram Advertising Amsterdam
| Number of trams | 1 |
| Format | Full wrap |
| Duration | 4 weeks |
| Contacts | 7,728,120 |
| Media costs | €26,520 |
| Production costs | €10,000* |
| Total costs | €36,520 |
Prices are valid for 2026
*Our tip: The first month of tram advertising is the most expensive due to production costs. A longer campaign duration and therefore a longer presence in the cityscape not only increases your visibility but also makes your campaign more cost effective.
Digital City Light Posters in the Trade Fair City Amsterdam
After an intensive day at a trade fair, Amsterdam offers countless opportunities to experience the city beyond the event itself. The motto: take some time to relax, wander through the streets without a fixed destination and switch into discovery mode.
This is exactly where the dCLP network, distributed across the city’s hotspots, comes into its own. Whether enjoying a relaxed stroll through the city centre, taking in the atmosphere along the canals or heading to the next café: digital City Light Posters accompany trade fair visitors, as well as tourists and locals, throughout the city and ensure that your brand’s message remains visible throughout the afternoon and evening as well.
Cyclists should not be overlooked when it comes to reach and impressions: Amsterdam has more bicycles than inhabitants.
Digital City Light Posters across Amsterdam sound interesting? Contact us at isabelle@wtm-outdoor.com for further information and pricing.
Generate Attention for Trade Fairs and Conferences with XXL Column Advertising
The extra wide advertising columns in Amsterdam are ideal advertising platforms for trade fair appearances and events. Thanks to their exceptional size and locations across the city, they generate high levels of attention among potential visitors even before a trade fair begins. Especially for companies exhibiting at international trade fairs, these columns offer the opportunity to showcase the brand in the vicinity of exhibition centres, train stations, hotels and highly frequented transport hubs.
Already on the way to the trade fair, the columns draw attention to the upcoming event. When visitors explore the canals during their free time, and also on their way home after the show ends, the pillars help ensure that the brand leaves a lasting impression.
The unique advantage of these columns: Their striking presence captures the attention of pedestrians, cyclists and drivers alike. Unlike traditional poster advertising, they are visible from all sides, enabling a 360 degree view of the advertising message.
They are the perfect addition to digital screens in the metro and at the airport, helping your brand stand out and become the centre of attention during trade fairs and conferences in Amsterdam.
By the way: These columns function as small electrical substations and play an important role in supplying power to large parts of the city. By transforming them into eye-catching advertising spaces, they not only enhance the cityscape but also provide your brand with a unique opportunity to attract attention through outdoor advertising during trade fairs and conferences.
Ready for Your Outdoor Advertising Campaign in Amsterdam?
Amsterdam shows how brand presence can extend far beyond the exhibition grounds. With tram advertising, analogue and digital City Light Posters and column advertising, you can reach trade fair visitors throughout their daily journeys, from their first step in Amsterdam to their departure after the event. This turns your brand into a memorable part of the Amsterdam experience.
International trade fairs bring key decision makers together in one place. Take advantage of this opportunity and increase your visibility with impactful outdoor advertising in Amsterdam. IBC, METSTRADE, Horecava or another trade fair? Contact us by email at isabelle@wtm-outdoor.com or by phone at +49 30 224 58 997.
Our journey through Amsterdam’s outdoor advertising landscape culminates in Part 3. We show you how to boost your brand presence with outdoor advertising around the RAI exhibition grounds Amsterdam to reach trade fair visitors on the final stretch of their journey to your booth.
