client: Xnurta UK Limited

Hamburg Airport features an amazing digital outdoor advertising network consisting of video walls. It reaches all arriving and departing passengers, as well as those meeting and greeting others and visitors. In other words: the entire airport.

This is how Xnurta, a software company, greeted all OMR Festival visitors traveling through the airport, as they were present at the OMR themselves.

Taking a stroll through the shops just before departure? Xnurta is right above your head. A passenger arrives and heads to the baggage carousel? Caught again.

The campaign created countless touchpoints throughout the passenger journey, giving Xnurta a strong presence before, during, and after the event.