Example Trade Fair Advertising

Airport Arrivals Area Screens: During the Integrated Systems Europe (ISE) trade fair at the Fira Gran Via in Barcelona, Barco, a Belgian technology company, showcased its new video conferencing system. A striking 10-second advertising clip reached arriving passengers across digital screens at the airport. The campaign attracts the attention of trade fair visitors travelling to the ISE and guides them towards Barco’s booth at the trade fair. By placing advertisements in high-traffic areas, including the arrivals hall and baggage claim area, Barco achieved broad visibility among their target group of industry professionals and business travellers, arriving in Barcelona for this key industry event.