Example Trade Fair Advertising

Digital Screens Airport Arrivals: Our client, İZFAŞ İzmir, the trade fair company of İzmir, reached their target group with eight digital screens at the baggage carousels in Terminal 1 at Barcelona Airport, promoting the upcoming wedding fair in İzmir.

Why Barcelona? The campaign was strategically timed to coincide with Barcelona Bridal Fashion Week, one of the key events for the international wedding industry. As visitors, exhibitors and industry professionals arrived on their way to the fair, the campaign reached exactly the audience that matters for İzmir’s upcoming trade fair.

By placing its message in an international airport during a major industry event, İZFAŞ connected trade fair advertising with a highly relevant audience at the right moment. Rather than relying on broad-reach advertising, the campaign targeted people already engaged with the wedding industry and potentially interested in attending or exhibiting at the fair in İzmir.