TrainingPeaks is a digital platform from the United States, designed to help athletes plan, track, and optimize their training. This made Geneva Airport an ideal setting for the brand’s advertising campaign, targeting its core audience at exactly the right moment: during the Ultra-Trail du Mont-Blanc trail-running event in Switzerland. 

Many athletes arrive in Geneva for the event, being highly receptive to the topic of training and performance. The perfect time for gaining users for the platform.

A 20-second spot was displayed simultaneously across 6 digital screens, ensuring presence for TrainingPeaks wherever passengers looked. The digital screens reach all arrivals, visitors, people picking up passengers and airport guests.

The moving images created multiple visual touchpoints, accompanying airport visitors, among them the target group of athletes, throughout the arrivals area and keeping the brand visible along their journey.