TrainingPeaks, a U.S.-based training platform, brought its brand to life with a 20-second spot on one spectacular large-format digital screen at Geneva Airport, reaching international athletes as they arrived in the non-Schengen area. Geneva Airport offered the perfect stage to connect with this highly relevant audience as it’s the primary international hub for athletes heading to the UTMB Trailrunning event in Chamonix, taking place during the broadcast of this airport advertising.

The creative on the video wall combined a still image with animation, creating a fresh and dynamic visual experience that stood out from conventional airport advertising. Nature-loving athletes traveling to the trailrunning event were captured and immersed in the TrainingPeaks tool, right in the moment where training was already their focus.

All of this was delivered on a spectacular large-format screen measuring more than 20 m² (bigger than most bedrooms!), making TrainingPeaks hard to miss.