Bayer AG

Our client, Bayer AG, was represented at the ESC Heart Failure Congress in Barcelona. To put its presence at the congress in the spotlight, Bayer opted for Airport Advertising in Barcelona with digital screens in the baggage claim area. Passengers spend a particularly long time here, waiting for their luggage. Travelers including trade show attendees take in the advertisement during a low-stimulus moment when their attention is at its peak. The screens are visible from every point in the luggage hall.