Bus & Tram Advertising

Client: Capital Group

Location: Geneva

Media: Tram Advertising

Format: Full Cover (Wrap)

Theme: Image Ad

Agency: Talon Outdoor

On behalf of the Capital Group company and in close cooperation with the Talon Outdoor agency from London, we implemented a tram advertising campaign in Geneva. The eye-catching blue motif attracted the attention of passers-by and generated a high level of awareness for the Capital Group brand.

The tram was branded with a full cover motif and drove through the city of Geneva over a period of 8 weeks. In Geneva, trams pass through the busy city center. Thus, the full cover format resulted in high visibility and generated a great reach.

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