Example Trade Fair Advertising

Client: AbbVie

Trade Fair: EULAR 2025 in Barcelona

OOH location: Barcelona airport

Media: Welcome Package

Theme: EULAR 2025

Agency: Directly

The first point of contact with industry colleagues is either the airport or the main railway station. This is where your advertising message meets your target group for the first time. There is actually only one airport in Barcelona, called El Prat de Llobregat Aeropuerto. As an exhibitor, you want to address arriving passengers, not departing passengers. The airport has two terminals. In T1 are the international and Schengen flights, in Terminal 2 are the regional, domestic flights. At Barcelona Airport in Terminal 1 there is a central passageway from the gates to the exit and baggage claim. All arriving passengers pass through here. It is precisely through this passageway that we offer a digital advertising space that is hard to beat. Our client has opted for a package. All arriving exhibitors were greeted with the package. Great campaign.

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