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Trade Fair Advertising

in Europe

Trade fairs are the perfect stage to showcase your brand and reach new audiences. With our tailored advertising solutions, you’ll stand out from the crowd and capture the attention of visitors and industry professionals.

This form of Out-of-Home (OOH) advertising ensures your message reaches its target – right at the heart of the action. 

Trade Fair Advertising

your advertising flies around the world

Trade fairs are the perfect stage to showcase your brand and reach new audiences. With our tailored advertising solutions, you’ll stand out from the crowd and capture the attention of visitors and industry professionals.

This form of Out-of-Home (OOH) advertising ensures your message reaches its target – right at the heart of the action. 

Advertise arround trade fairs

out of home advertising in Europe for trade fairs

Advertise early to generate interest and reach trade fair visitors before the event begins. Use airports, taxis, and the area around the trade fair venue to directly engage your target audience even before the event starts. Advertising at transport hubs like airports and train stations is particularly effective for reaching business travelers and trade fair visitors, as these locations are often used by attendees to prepare for or travel to the event. These marketing efforts help increase brand awareness and ensure your message is noticed well in advance.

Boost your visibility during the trade fair

During the event, you can strategically place your advertising around the trade fair venue, such as with large banners or digital screens. These measures ensure your brand remains visible in the area surrounding the fair and catches the attention of trade fair visitors. By placing your ads at high-traffic locations near the venue, you can reach a wide audience and boost brand visibility throughout the event.

Trade Fair Advertising 

By combining advertising before and during the event, both inside and around the trade fair venue—ranging from posters and billboards to taxi and airport ads—you can engage your target audience at multiple touchpoints on their journey to the fair and at the event itself, maximizing your reach and brand presence.

At trade fairs, you can precisely target who you want to reach:

Trade fairs offer a unique opportunity to effectively and accurately direct your marketing efforts to the right audience. Whether you’re targeting potential business partners, industry professionals, or decision-makers, placing your brand in relevant locations ensures it reaches the people most interested in your products or services. With a range of advertising formats and strategically positioned ad spaces, you can deliver your message in a focused and impactful way. Take advantage of the concentration of professionals and industry experts to increase your brand awareness and establish valuable business connections.

Are you interested in trade fair advertising?
We will be happy to advise you: Use our contact form to get in touch or send us an e-mail.

Target audience

Effectively align your marketing efforts
with the right audience

High visibility

Trade shows are peak times –
reach many people quickly

Timing

At the right time, in the right place,
with the right audience.

European trade fairs

Choose your out of home city

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Europe-Map in grey.

Berlin

Athens

Vienna

Munich

Madrid

Madrid

European trade fairs

choose your out of home city

Trade fairs across Europe are prime locations for outdoor advertising due to the high concentration of industry professionals, business travelers, and potential customers who gather at these events.

The visibility around trade fair venues, transportation hubs, and major city centers offers a unique opportunity to reach a targeted audience in a dynamic, high-traffic environment. Outdoor advertising around trade fairs ensures your brand is seen by thousands of people, whether they’re arriving at the event or moving through key areas like airports, train stations, and city hotspots.

We specialize in outdoor advertising at major trade fairs like Madrid, Berlin, Hannover, Nuremberg, Duesseldorf, Barcelona, and Vienna.

These cities host some of the largest and most influential trade fairs in Europe, attracting global visitors. By placing your advertisements in strategic locations around these venues—such as at airports, train stations, and busy city streets—you can maximize exposure and capture the attention of both local and international visitors. This high-visibility advertising ensures your brand stands out before, during, and after the event, making it an effective way to engage with your target audience.

Expert Consultation

Gain visibility with out of home!

Discover how outdoor advertising can elevate your brand’s visibility and help you reach a broader audience.

In this personalized, free, and non-binding consultation, we’ll explore strategies tailored to your business goals, ensuring you make the most out of every opportunity to stand out.

15 min.

web conferencing details provided upon confirmation

Book your appointment now and take the first step towards impactful advertising!

Looking forward!

Celine

boost your outreach

and get started now

European OOH Trade Fair Cities:

Berlin

Trade fair Advertising

Hannover

trade fair Advertising

Madrid

trade fair Advertising

Nuernberg

trade fair Advertising

Vienna

trade fair Advertising

Trade Fair:
FAQ

Discover how to adverise during trade fairs and learn more about this effective outdoor advertising. 

Didn’t find the answer to your question?
We got you covered!

Call us at: +49 (0) 30 22 45 89 97 
Send an e-mail to: celine@wtm-outdoor.com

Trade fair visitors can be reached at various strategic locations:

  • Airports: Arrival areas are highly trafficked, offering excellent visibility.
  • Train Stations: Entrance, waiting, and exit areas are prime spots for advertising.
  • Public Transport: Buses, trams, and taxis are great ways to reach visitors while they travel to the event.
  • Trade Fair Venue: Around the venue provide high visibility for your ads.

Well, depending on the trade fair there are different options like: 

  • Large-Scale Billboards: Placing ads in high-traffic areas such as entrances, exits, and central locations ensures visibility.
  • Digital Screens: digital ad spaces attract attention and engage visitors.
  • Transport Advertising: Ads on buses, trams, and taxis reach visitors during their journey to and from the event.
  • Early Advertising: Place ads at key transport hubs like airports, train stations, and along major routes to capture the attention of potential trade fair visitors before the event.
  • Around the Trade Fair Venue: Advertise at high-traffic locations such as entrances, exits, and central areas of the trade fair. Advertising on taxis, buses, or trams increases your reach.

 

  • During the Event: Use large banners, digital displays, and interactive screens to boost visibility on-site and attract the attention of trade fair visitors.
  • Targeted Messaging: Tailor your advertising to the specific needs and interests of trade fair visitors with personalized offers or theme-specific campaigns to establish a direct connection.

 

With this strategy, you can effectively boost your brand presence and reach the right audience both before and during the trade fair.

We have the answer to all your questions about OOH. Put us to the test and call or send us an e-mail:

+49 (0) 30 22 45 89 97
celine@wtm-outdoor.com

You want to read more answers first, this way: Frequently Asked Questions 

boost your outreach

and get started now

Advertisment arround trade fairs is great

what about further OOH solutions?

Billboard & Digital Billboard Advertising in Europe

Are you seeking an effective means to promote your brand or product? Consider billboard advertising as your savvy solution! Our top-notch, attention-grabbing billboards offer you the opportunity to connect with a vast target audience and effectively convey your message. These strategically positioned billboards are strategically placed in high-traffic areas, ensuring maximum visibility.

Taxi Advertising in Europe

Utilizing taxi advertising in Europe proves to be a highly efficient means of reaching a broad and diverse target audience. Taxis serve as a popular mode of transportation in numerous cities, catering to both local residents and tourists alike. Placing advertisements on taxis allows companies to showcase their messages in high-traffic zones.

Bus, Tram & Taxi Advertising in Europe

These advertising platforms guarantee high visibility and capture attention effortlessly. Thanks to their arresting designs and ample size, your message is virtually impossible to overlook, whether it’s a product promotion, event invitation, or brand communication. You have the option to secure a single advertising space on a bus or tram or opt for an entire fleet, providing you with flexibility and choice.

Take advantage of the benefits offered by bus and tram advertising, allowing you to extend your advertising message to a wide-ranging audience.

Bus, Tram & Taxi Advertising in Europe

These advertising platforms guarantee high visibility and capture attention effortlessly. Thanks to their arresting designs and ample size, your message is virtually impossible to overlook, whether it’s a product promotion, event invitation, or brand communication. You have the option to secure a single advertising space on a bus or tram or opt for an entire fleet, providing you with flexibility and choice.

Take advantage of the benefits offered by bus and tram advertising, allowing you to extend your advertising message to a wide-ranging audience.

Billboard & Digital Billboard Advertising in Europe

Are you seeking an effective means to promote your brand or product? Consider billboard advertising as your savvy solution! Our top-notch, attention-grabbing billboards offer you the opportunity to connect with a vast target audience and effectively convey your message. These strategically positioned billboards are strategically placed in high-traffic areas, ensuring maximum visibility.

Taxi Advertising in Europe

Utilizing taxi advertising in Europe proves to be a highly efficient means of reaching a broad and diverse target audience. Taxis serve as a popular mode of transportation in numerous cities, catering to both local residents and tourists alike. Placing advertisements on taxis allows companies to showcase their messages in high-traffic zones.

Bus Advertising

Take your advertising to the streets of busy European metropolises. Keep your ads rollin’!

Taxi Advertising

Small but with a big OOH! Taxis are always on the move everywhere – but see for yourself.

Billboard Media

Big – Bigger – Billboards. Any more advertising space and it would be almost outrageous. 

Digital Billboard Media

Market with (e)motion. One of the fastest growing forms of advertising today – are you in? 

boost your outreach

and get started now

Want to talk about oOH?

Absame Sugal, Media Consultant on his desk.