Beluga Vodka International Limited commissioned WTM to implement a digital advertising campaign in Berlin. The LED wall on Kurfürstendamm came into play.

On the huge digital screen on the busy and high-end shopping street Kurfürstendamm, Beluga Vodka was presented in a 20-second still image. This drew the attention of the target audience on the screen for over two weeks. The bright digital screen was clearly visible even deep in the night.