1. Privacy Policy
General information
In the following we give an overview of what happens to your personal data when you visit our website. Personal data is all data that may serve to personally identify you. Detailed information about data protection can be found in our following privacy policy.
Data collection on our website
Who is responsible for the data collection on this website?
The data processing on this website is carried out by the website operator. The contact details can be found in the imprint of this website.
How do we collect your data?
We will collect your data when you expressly submit that data to us, e.g. by entering that data in our contact form.
Other data is collected automatically through our IT systems when visiting the website. That data incudes mainly technical data (for example Internet browser, operating system or time of a webpage request). The data is collected automatically as soon as you enter our website.
What do we use your data for?
Part of the data is collected to ensure a flawless functionality and display of the website. Other data can be used to analyze your user behavior.
What rights do you have regarding your data?
At any time, you have the right to obtain free information about the origin, recipients and purpose of your stored personal data. You also have a right to request the correction, blocking or deletion of this data. For this purpose and for further questions about data protection, you can contact us at any time at the address given in the imprint. Furthermore, you have a right of appeal to the competent supervisory authority.
Analysis tools and third-party tools
When visiting our website, your surfing behavior may be evaluated statistically. This is done mainly by using cookies and so-called analysis programs. The analysis of your surfing behavior is usually anonymous; the surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Detailed information can be found in the following privacy policy.
You can object to the analysis. We will inform you about the possibilities of such objection in this privacy policy.
2. General information and mandatory information
Data protection
The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.
If you use this website, various personal data will be collected. Personal data is data that may serve to personally identify you. This privacy policy outlines which data we collect and why we do it. The policy also details how and for what purpose personal data is collected and processed.
Please note that any transmission of data over the Internet (for example, when communicating via e-mail) is vulnerable to security issues. A complete protection of that data from access by third parties is not possible.
Information about the data controller
Responsible for the collection and processing of data, i.e. the data controller is:
wtm Marketing & Vertriebsconsulting GmbH
Scharnweberstraße 14
13405 Berlin
Geschäftsführer
Ilona Schwarz
Phone: +49 (030). 22 45 89 97
E-mail: info@wtm-aussenwerbung.de
Responsible is the natural or legal person who, alone or in concert with others, decides on the purposes and means of processing personal data (such as names, e-mail addresses, etc.).
Withdrawal of your consent
Many data processing operations are only possible with your express consent. You can withdraw an existing consent at any time. An informal message by e-mail to us is sufficient. The legality of the data processing carried out until the withdrawal remains unaffected by the withdrawal.
Right of appeal to the competent supervisory authority
In the case of violations of data protection regulations, the person concerned (the “data subject”) has the right of appeal to the competent supervisory authority. The competent supervisory authority for data protection issues is the state data protection officer of the federal state in which our company is based. A list of the data protection officers as well as their contact data can be found via the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.
Right to data portability
You have the right to have all the data that we process based on your consent or in fulfillment of a contract handed over to you or a third person in a structured, commonly-used and machine-readable format. If you require the direct transfer of data to another data controller, this will only be done to the extent technically feasible.
SSL- and TLS-encryption
For security puposes and to protect the transmission of confidential content, such as orders or requests that you send to us, this site uses an SSL or TLS encryption. You can recognize an encrypted connection by the change from “http://” to “https://” and the lock symbol in the address line of the browser.
When SSL or TLS encryption is enabled, the data you submit to us cannot be read by third parties.
Information, blocking, deletion
You have the right to be informed on your stored personal data, its origin and recipient and the purpose of the data processing. You also have the right, if necessary, to rectification, blocking or deletion of this data. You can contact us at any time with such a request or with any other request regarding your personal data at the address given in the imprint.
Objection against advertising mails
We object against the use of our data, published due to imprint obligations, for sending unsolicited advertising and information materials. We expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, for example through spam e-mails.
3. Data collection on our website
Cookies
This website partly uses so-called cookies. Cookies do not harm your computer and do not contain viruses. Cookies serve to make our website more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and stored by your browser.
Most of the cookies we use are so-called “session cookies”. They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies allow us to recognize your browser the next time you visit.
You can change the settings of your browser so that you will be informed about the use of cookies or may allow cookies only in individual cases. You can also set the browser to exclude the use of cookies generally or in certain cases. You can also enable the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.
Cookies that are required to carry out the electronic communication processes or to provide certain functions that you wish to use (e.g. shopping cart function) are saved on the basis of Art. 6 (1)(f) GDPR. The website operator has a legitimate interest in the storage of cookies to be able to provide optimized services free of technical errors. In this privacy policy we inform separately about the use of other cookies (such as cookies for analyzing your surfing behavior).
Server log files
The provider of this website automatically collects and stores data in so-called server log files, which your browser automatically transmits to us. That data includes:
Browser type and browser version
used operating system
Referrer URL
Host name of the accessing computer
Time of the server request
IP address
We do not merge this data with other data sources.
The basis for this data processing is Art. 6 (1)(f) GDPR, which allows the processing of data for the performance of a contract or pre-contractual measures.
Contact form
If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored to process the request and in case of follow-up questions. We will not share this information without your consent.
The processing of the data entered into the contact form is therefore exclusively based on your consent (Art. 6 (1)(b) GDPR). You can withdraw this consent at any time. An informal message by e-mail to us is sufficient. The legality of the data processing operations carried out until the withdrawal remains unaffected by the withdrawal.
The data you provide in the contact form will remain with us until you ask us to delete it, withdraw your consent to store the data or until the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed (for example, after your request has been processed). Mandatory statutory provisions – especially retention periods – remain unaffected.
Data transfer at the conclusion of the contract for services and digital content
We only transfer personal data to third parties if this is necessary within the scope of the contract, for example to the bank responsible for processing the payment.
A further transmission of the data does not take place unless you have expressly consented to the transmission. A transfer of your data to third parties without explicit consent, such as for advertising purposes, will not occur.
The basis for data processing is Art. 6 (1)(a) GDPR, which allows for the processing of data to fulfill a contract or to carry out pre-contractual measures.
4. Analysis tools and advertising
Google Analytics
This website uses functions of the web analytics service Google Analytics. Provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the United States of America and stored there.
Google Analytics cookies are stored on the basis of Art. 6 (1)(f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
IP anonymization
We have activated the IP anonymization function on this website. As a result, your IP address will be truncated by Google within member states of the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address provided to Google as part of Google Analytics will not be merged with other Google data.
Browser plugin
By changing the settings of your browser software, you can prevent the storage of cookies; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. In addition, you may prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
Objection against data collection
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set which prevents the collection of your data on future visits to this website: disable Google Analytics.
For more information on how to handle user data on Google Analytics, please refer to the Google privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.
Order processing
We have entered into an order data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographical data in Google Analytics
This website uses the demographics feature of Google Analytics. As a result, reports can be produced that contain statements on the age, gender and interests of the site visitors. This data comes from interest-based advertising from Google and third-party visitor data. This data cannot be assigned to a specific person. You can disable this feature at any time through the ad settings in your Google Account, or generally prohibit the collection of your data by Google Analytics as outlined in the section “Objection against Data Collection”.
Google Analytics Remarketing
Our website uses the features of Google Analytics Remarketing combined with the cross-device capabilities of Google AdWords and DoubleClick. Provider of those features is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
This feature allows the Google Analytics remarketing ad groups to be linked to the cross-device features of Google AdWords and Google DoubleClick. Thereby, interest-based, personalized advertising messages that have been customized based on your previous usage and browsing behavior on a device (e.g., cell phone) may also be displayed on another of your devices (e.g., tablet or PC).
Once you have given your consent, Google will associate your web and app browsing history with your Google Account. Thereby, the same personalized advertising messages can appear on any device you sign in to with your Google Account.
To enhance this feature, Google Analytics uses Google-authenticated IDs of users that are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad promotion.
You can permanently opt out of cross-device remarketing / targeting by turning off personalized advertising in your Google Account; follow this link: https://www.google.com/settings/ads/onweb/.
The merging of the collected data in your Google Account is based solely on your consent, which you can give or withdraw towards Google (Article 6 (1) (a) GDPR). For data collection operations that are not merged into your Google Account (for example, because you do not have a Google Account or have objected to the merging), the collection of data is based on Art. 6 (1) (f) GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymous analysis of the website visitors for advertising purposes.
More information as well as the privacy policy of Google can be found here: https://www.google.com/policies/technologies/ads/.
Google AdWords and Google Conversion-Tracking
This website uses Google AdWords. AdWords is an online advertising program provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States (“Google”).
We use the so-called conversion tracking as part of Google AdWords. When you click on an ad served by Google a conversion tracking cookie is set. Cookies are small text files that the Internet browser stores on the user’s computer. These cookies lose their validity after 30 days and are not used for the personal identification of the users. If the user visits certain pages of this website and the cookie has not expired yet, Google and we can recognize that the user clicked on the ad and was redirected to this page.
Each Google AdWords customer receives a different cookie. The cookies cannot be tracked through the website of an advertiser. The data gathered using the conversion cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive data that personally identifies users. If you do not want to participate in tracking, you can opt-out of this by easily disabling the Google Conversion Tracking cookie through your internet browser’s user preferences. Upon changing those setting you will not be included in the conversion tracking statistics.
The storage of “conversion cookies” is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
For more information about Google AdWords and Google Conversion Tracking, see the Google privacy policy: https://www.google.com/policies/privacy/.
You can change the settings of your browser so that you will be informed about the use of cookies or may allow cookies only in individual cases. You can also set the browser to exclude the use of cookies generally or in certain cases. You can also enable the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.
Facebook pixel
On our website we use the so-called Facebook pixel to be able to analyze the conversion rates regarding Facebook ads. The feature is provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”).
By using the pixel, the behavior of the page visitors can be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. As a result, the effectiveness of Facebook advertisements can be evaluated for statistical and market research purposes and future advertising measures optimized.
The collected data is presented to us anonymously so that we cannot identify of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data policy. As a result, Facebook can enable ads to be displayed on Facebook and outside of Facebook. We have no influence over the use of the data by Facebook.
Please refer to the privacy policy of Facebook for more information on how to protect your privacy: https://www.facebook.com/about/privacy/.
You can also disable the remarketing custom audiences feature in the ad settings section at: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.
If you do not have a Facebook account, you can opt-out of Facebook-based advertising on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/preferentialmanagement/.
Instagram
The data controller has integrated components of the Instagram service on this website. Instagram is a service that qualifies as an audio-visual platform that allows users to share photos and videos and to disseminate such data on other social networks.
Instagram services are operated by Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.
Each time one of the individual pages of this Internet site is accessed, operated by the data controller and on which an Instagram component (Insta button) has been integrated, the Internet browser on the data subject’s information technology system is automatically prompted by the respective Instagram component to download a representation of the corresponding Instagram component. As part of this technical process, Instagram is informed about which specific subpage of our website is visited by the person concerned.
If the data subject is logged into Instagram at the same time, Instagram recognizes which specific page the data subject is visiting each time the data subject accesses our website and for the entire duration of their visit to our website. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the person concerned. If the data subject clicks on one of the Instagram buttons integrated on our website, the data and information transferred is assigned to the personal Instagram user account of the data subject and stored and processed by Instagram. Instagram always receives information through the Instagram component that the person concerned has visited our website when the person concerned is logged into Instagram at the same time as accessing our website, regardless of whether the person clicks on the Instagram component or not. If the data subject does not want Instagram to receive such information, he or she can prevent the transmission by logging out of his or her Instagram account before accessing our website.
For more information and to review Instagram’s current privacy policies, please visit https://help.instagram.com/155833707900388/?helpref=hc_fnav&bc[0]=Instagram-Hilfe&bc[1]=Datenschutz%20und%20Sicherheitsbereich
LiveZilla
On our site, we use components of LiveZilla GmbH, Ekkehardstrasse 10, 78224 Singen. These components collect and store data from every single visit to the site for the purposes of web analysis and the operation of a live chat system. This data can then be used to generate pseudonymised user profiles via the deployment of cookies. These user profiles can assist with the analysis of visitor behaviour and of the operation of the live chat system and may be evaluated in order to improve our Internet provision and to enable us to design our site in a way that meets user needs.
Leadinfo
We use the lead generation service provided by Leadinfo B.V., Rotterdam, The Netherlands, which recognizes visits of companies to our website based on IP addresses and shows us related publicly available information, such as company names or addresses. In addition, Leadinfo places two first-party cookies for providing transparency on how our visitors use our website and the tool processes domains from provided form inputs (e.g. “leadinfo.com”) to correlate IP addresses with companies and to enhance its services. For additional information, please visit www.leadinfo.com. On this page: www.leadinfo.com/en/opt-out you have an opt-out option. In the event of an opt-out, your data will no longer be used by Leadinfo
SalesViewer® technology
This website uses SalesViewer® technology from SalesViewer® GmbH on the basis of the website operator’s legitimate interests (Section 6 paragraph 1 lit.f GDPR) in order to collect and save data on marketing, market research and optimisation purposes.
In order to do this, a javascript based code, which serves to capture company-related data and according website usage. The data captured using this technology are encrypted in a non-retrievable one-way function (so-called hashing). The data is immediately pseudonymised and is not used to identify website visitors personally
The data stored by Salesviewer will be deleted as soon as they are no longer required for their intended purpose and there are no legal obligations to retain them.
The data recording and storage can be repealed at any time with immediate effect for the future, by clicking on https://www.salesviewer.com/opt-out in order to prevent SalesViewer® from recording your data. In this case, an opt-out cookie for this website is saved on your device. If you delete the cookies in the browser, you will need to click on this link again.
5. Newsletter
Newsletter data
If you would like to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data will not be collected or only on a voluntary basis. We use this data exclusively for the delivery of the requested information and do not pass it on to third parties.
The processing of the data entered into the newsletter registration form takes place exclusively on the basis of your consent (Art. 6 (1)(a) DSGVO). The granted consent to the storage of the data, the e-mail address and its use for sending the newsletter can be withdrawn at any time, for example via the “unsubscribe” link in the newsletter. The legality of the already completed data processing operations remains unaffected by the withdrawal.
The data transmitted to us for the purpose of receiving the newsletter will be stored by us until your cancellation of the newsletter subscription and will be deleted thereafter. Data that has been stored for other purposes (such as e-mail addresses for the members area) remain unaffected.
CleverReach
This website uses CleverReach for sending newsletters. The provider of that service is CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany. CleverReach is a service to organize and analyze newsletter deliveries. The data entered by you for the purpose of receiving the newsletter (e.g. e-mail address) will be stored on CleverReach’s servers in Germany or Ireland.
Our newsletters sent with CleverReach enable us to analyze the behavior of newsletter recipients. Thereby we can analyze how many recipients have opened the newsletter message and how often which link in the newsletter was clicked. With the help of so-called conversion tracking, we can also analyze whether a predefined action (for example, purchase of a product on our website) has taken place after clicking on the link in the newsletter. For more information on data analysis through CleverReach newsletters, please visit: https://www.cleverreach.com/en/functions/reporting-and-tracking/.
Data processing is based on your consent (Article 6 (1) (a) GDPR). You can withdraw your consent at any time by unsubscribing from the newsletter. The legality of the already completed data processing operations remains unaffected by the withdrawal.
If you do not want to be analyzed by CleverReach, unsubscribe from the newsletter. For this purpose, we provide a link in every newsletter message. Furthermore, you can unsubscribe from the newsletter directly on the website.
The data transmitted to us for the purpose of subscribing to the newsletter is stored by us until you unsubscribe from the newsletter and will be deleted thereupon both from our servers and from the servers of CleverReach. Data that has been stored for other purposes (such as e-mail addresses for the members area) remain unaffected.
For more information, see the CleverReach Privacy Policy at: https://www.cleverreach.com/en/privacy/.
Conclusion of an order data processing contract
We have concluded a so-called order processing agreement with CleverReach and fully implement the strict requirements of the German data protection authorities when using CleverReach.
6. Plugins and tools
YouTube
Our website uses plugins provided by the Google-powered YouTube service. The provider of that service is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.
When you visit one of our pages containing an enabled YouTube plug-in a connection to the servers of YouTube will initiated. Via that connection the YouTube server will receive data about which of our pages you have visited.
If you are logged in to your YouTube account, you will allow YouTube to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.
The use of YouTube is in the interest of an attractive presentation of our online content. This constitutes a legitimate interest within the meaning of Art. 6 (1) (f) GDPR.
For more information about how YouTube handles user data, please refer to the YouTube privacy policy at https://www.google.com/intl/en/policies/privacy.
Google Web Fonts
This site uses so-called web fonts, provided by Google, for the uniform representation of fonts. When you open a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.
To do this, the browser will connect to Google’s servers. As a result, Google will be informed that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a consistent and attractive presentation of our online content. This constitutes a legitimate interest within the meaning of Art. 6 (1) (f) GDPR.
If your browser does not support web fonts, a default font will be used by your computer.
More information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.com/policies/privacy/.
Google Maps
This website uses the service Google Maps via an API. Provider of that service is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
To use the features of Google Maps it is necessary to collect your IP address. This information is usually transmitted to and stored on a Google server in the United States. The provider of this site has no influence on this data transfer.
The use of Google Maps is in the interest of an attractive presentation of our online contents and enables users to easily find the places we have indicated on the website. This constitutes a legitimate interest within the meaning of Art. 6 (1) (f) GDPR.
For more information on how Google handles user data, please refer to Google’s privacy policy: https://www.google.com/intl/en/policies/privacy/.
© Copyright wtm-aussenwerbung, Ilona Schwarz 2023
Alle Rechte vorbehalten.
