Media: City Light Poster
Format: 4/1, 118,5 × 175 cm (W × H)
Theme: Joradnia as a tourist destination
In cooperation with two other agencies, we implemented an extensive advertising campaign for the Jordanian Tourist Board in Frankfurt am Main.
For 4 weeks, a total of 184 City Light Posters were strategically placed at various locations in the city center. The CLPs were visible on busy streets, shopping areas and bus stops. The aim of the campaign was to draw the attention of potential holidaymakers to Jordan and to arouse interest in a visit.
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