Billboard Advertising

Client: Jordan

Location: Frankfurt 

Media: City Light Poster

Format: 4/1, 118,5 × 175 cm (W × H)

Theme: Joradnia as a tourist destination

In cooperation with two other agencies, we implemented an extensive advertising campaign for the Jordanian Tourist Board in Frankfurt am Main.

For 4 weeks, a total of 184 City Light Posters were strategically placed at various locations in the city center. The CLPs were visible on busy streets, shopping areas and bus stops. The aim of the campaign was to draw the attention of potential holidaymakers to Jordan and to arouse interest in a visit.

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