Billboard Advertising
Client: Jordan
Location: Frankfurt
Media: City Light Poster
Format: 4/1, 118,5 × 175 cm (W × H)
Theme: Joradnia as a tourist destination
In cooperation with two other agencies, we implemented an extensive advertising campaign for the Jordanian Tourist Board in Frankfurt am Main.
For 4 weeks, a total of 184 City Light Posters were strategically placed at various locations in the city center. The CLPs were visible on busy streets, shopping areas and bus stops. The aim of the campaign was to draw the attention of potential holidaymakers to Jordan and to arouse interest in a visit.
![At an intersection in Frankfurt am Main, there is a City Light poster on the sidewalk. The billboard advertisement displays tourism advertising for Jordan.](https://wtm-outdoor-advertising.com/wp-content/uploads/2023/07/billboard-ad-jordan-04-768x432.jpg)
![In a pedestrian zone in Frankfurt am Main, people are walking and in the foreground on the right, there is a City Light poster. On the billboard advertisement, you can see tourism advertising for Jordan.](https://wtm-outdoor-advertising.com/wp-content/uploads/2023/07/billboard-ad-jordan-03-768x432.jpg)
![At a bus stop in Frankfurt am Main, there is a City Light poster. It showcases tourism advertising for Jordan.](https://wtm-outdoor-advertising.com/wp-content/uploads/2023/07/billboard-ad-jordan-02-768x432.jpg)
![In the middle of Frankfurt am Main, at a tram stop, there is a City Light poster. People are waiting there, and it displays tourism advertising for Jordan.](https://wtm-outdoor-advertising.com/wp-content/uploads/2023/07/billboard-ad-jordan-01-768x432.jpg)