Example Digital Billboard Advertising
Client: AirArabia
Location: Copenhagen
Media: Digital City Light Poster Advertising
Format: 4/1, 118,5 × 175 cm (W × H)
Theme: Product Advertising
Agency: Directly booked
Digital City Light Poster: AirArabia advertised for its airline on 53 digital screens in the metro stations of Copenhagen.
The aim of the campaign was to promote AirArabia’s low-cost offers to popular destinations. The dynamic and appealing presentation on the digital billboards conveyed the image of AirArabia as a low-cost alternative to the other airlines.