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Example Digital Billboard Advertising

Client: AirArabia

Location: Copenhagen

Media: Digital City Light Poster Advertising

Format: 4/1, 118,5 × 175 cm (W × H)

Theme: Product Advertising

Agency: Directly booked

Digital City Light Poster: AirArabia advertised for its airline on 53 digital screens in the metro stations of Copenhagen. 

The aim of the campaign was to promote AirArabia’s low-cost offers to popular destinations. The dynamic and appealing presentation on the digital billboards conveyed the image of AirArabia as a low-cost alternative to the other airlines.

Find out about further outdoor advertising options in Copenhagen here.

On the right side in the foreground, the digital City Light poster from AirArabia is visible. On the left side of the image, there is a glass entrance door leading to bicycle parking spaces.
In Copenhagen, a Digital City Light poster with AirArabia advertising is visible in the center of the foreground. On the lower left side in the background, a train is visible, while the tracks run to the right.
A digital City Light poster from AirArabia is visible in the center of the foreground behind an elevator in the subway area. Stairs go down on the left and right, and two pedestrians are walking down the stairs on the right.
In Copenhagen in the subway area, in the middle, an elevator is visible, flanked by stairs with a person walking up. Directly next to both stairs is the digital City Light poster with AirArabia advertising.
Escalators extend to the left and right, while in the center, the subway area leads down, empty. In the background, on the upper level, digital City Light posters from Air Arabia are visible both on the left and right. The area is busy, with numerous pedestrians on the go.

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