Digital Billboard Advertising
Media: Digital City Light Poster Advertising
Format: 4/1, 118,5 × 175 cm (W × H)
Theme: Product Advertising
Agency: Directly booked
AirArabia advertised for its airline on 53 digital screens in the metro stations of Copenhagen.
The aim of the campaign was to promote AirArabia’s low-cost offers to popular destinations. The dynamic and appealing presentation on the digital billboards conveyed the image of AirArabia as a low-cost alternative to the other airlines.
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