Digital Billboard Advertising

Client: AirArabia

Location: Copenhagen

Media: Digital City Light Poster Advertising

Format: 4/1, 118,5 × 175 cm (W × H)

Theme: Product Advertising

Agency: Directly booked

AirArabia advertised for its airline on 53 digital screens in the metro stations of Copenhagen. 

The aim of the campaign was to promote AirArabia’s low-cost offers to popular destinations. The dynamic and appealing presentation on the digital billboards conveyed the image of AirArabia as a low-cost alternative to the other airlines.

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