Digital Billboard Advertising

Client: Bloomreach B.V.

Location: Barcelona

Media: Digital City Light Poster / Mupis

Format: 4/1 CLP

Theme: Invitation to the Bloomreach booth at the Shoptalk Europe trade fair

Agency: Direct 

From June 3rd to 5th, the annual trade show Shoptalk Europe took place at the Fira Gran Via in Barcelona, Spain. Our client Bloomreach was attending and wanted to animate visitors to meet up at the booth number J20. They decided to place their invitation as a digital clip on digital city light posters, also called Mupis. The clip was displayed on 46 screens throughout the Barcelona Metro. A QR code facilitated saving the booth information. 

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