Trade Fair Advertising
Client: Chiesi at ERS Congress 2024
Congress: ERS Congress 2024
OOH Location: Vienna Airport
Media: Digital screens
Format: Luggage area
Theme: Awareness Respiratory Diseases
Agency: Kaffeina Srl.
Digital Screens: Chiesi a pharmaceutical company spread awareness at the Vienna Airport. Informing about raspatory diseases, like COPD on digital screens.
With their piercing magenta brand colour, they got the attention of many people passing by. Impacting them with the stories of patience living with them, while underlining that there is a way to live with it.