Example Trade Fair Advertising
Client: Hendrickson
Trade Fair: IAA Transportation Trade Fair
OOH location: Hanover Trade Fair
Media: Billboards
Format: Big banner
Theme: Ultimaax- Premium Elastomer Suspension
Agency: Direct client
Big Banner: The company Hendrickson showcased their new heavy-duty suspension for trucks around the IAA Transportation trade fair.
Their advertising campaign featured prominent billboards strategically placed at the Laatzen train station, capturing the attention of attendees arriving for the event. Additionally, the outdoor advertising extended throughout the vicinity of the trade fair grounds, ensuring maximum visibility and engagement with both visitors and exhibitors.
