OOH stands for “out-of-home” and refers to advertising that takes place outside the home or office. It includes advertising on billboards, buses, train stations, airports, shopping malls and other public places.

OOH advertising is effective because it has a wide reach and reaches potential customers in places where they often spend time. It is also hard to ignore and can attract a high level of attention. OOH advertising can also be targeted to reach specific audiences.

OOH advertising reaches a broad target group and is not dependent on other media. It is visible 24/7 and can be placed in targeted geographic areas. OOH advertising also has high visibility and can be creatively designed to effectively communicate the message.

There are different types of OOH advertising, including billboard advertising, digital billboards, public transportation advertising, station and airport advertising, shopping mall advertising and more.

The cost of OOH advertising varies depending on the location, size of the advertising space, duration of the campaign and other factors. It is important to set a budget and compare the different options to find the best solution.

OOH advertising spaces are usually booked through media agencies or directly with the advertising space providers. There are various formats and locations to choose from, and prices vary depending on the size, location and duration of the campaign.

The success of an OOH campaign can be measured by various metrics, such as the number of contacts (number of people who see the ad space), recall value, increase in website traffic, or sales figures. There are also specialized companies that can provide data on the effectiveness of OOH advertising.

Through target group analysis, location selection, such as: heavily frequented streets, shopping centers, train stations or other public places. Furthermore, through creative design of the motif, appropriate selection of advertising media, etc. By following these steps, you can effectively reach your target audience with OOH advertising and make your message successful.

You are a very smart shopper! 😉 Of course we also offer special deals from time to time, in fact we have a Special OOH offer every month!

Just check our “Offer of the Month“ page regularly or ask us personally for very individual prices.