Frequently Asked Questions

All price information for each city can be found on this page.
In addition, we provide you with the technical data sheets for the individual advertisements.

FAQ: Airport Ads

FAQ: Bus Ads

FAQ: Taxi Ads

FAQ: Billboard Ads

Frequently
Asked
Questions

All price information for each city can be found on this page.
In addition, we provide you with the technical data sheets for the individual advertisements.

FAQ: Airport Ads

FAQ: Bus Ads

FAQ: Taxi Ads

FAQ: Billboard Ads

general questions:
FAQ

Didn’t find the answer to your question?
We got you covered!

Call us at: +49 (0) 30 22 45 89 97 
Send an e-mail to:
celine@wtm-outdoor.com

OOH stands for “out-of-home” and refers to advertising that takes place outside the home or office. It includes advertising on billboards, buses, train stations, airports, shopping malls and other public places.

OOH advertising is effective because it has a wide reach and reaches potential customers in places where they often spend time. It is also hard to ignore and can attract a high level of attention. OOH advertising can also be targeted to reach specific audiences.

OOH advertising reaches a broad target group and is not dependent on other media. It is visible 24/7 and can be placed in targeted geographic areas. OOH advertising also has high visibility and can be creatively designed to effectively communicate the message.

There are different types of OOH advertising, including billboard advertising, digital billboards, public transportation advertising, station and airport advertising, shopping mall advertising and more.

The cost of OOH advertising varies depending on the location, size of the advertising space, duration of the campaign and other factors. It is important to set a budget and compare the different options to find the best solution.

OOH advertising spaces are usually booked through media agencies or directly with the advertising space providers. There are various formats and locations to choose from, and prices vary depending on the size, location and duration of the campaign.

The success of an OOH campaign can be measured by various metrics, such as the number of contacts (number of people who see the ad space), recall value, increase in website traffic, or sales figures. There are also specialized companies that can provide data on the effectiveness of OOH advertising.

Through target group analysis, location selection, such as: heavily frequented streets, shopping centers, train stations or other public places. Furthermore, through creative design of the motif, appropriate selection of advertising media, etc. By following these steps, you can effectively reach your target audience with OOH advertising and make your message successful.

You are a very smart shopper! 😉 Of course we also offer special deals from time to time, in fact we have a Special OOH offer every month!

Just check our Offer of the Month page regularly or ask us personally for very individual prices.

Airport Ads:
FAQ

Discover the product “Airport Ads” and learn more about this effective outdoor advertising. 

Didn’t find the answer to your question?
We got you covered!

Call us at: +49 (0) 30 22 45 89 97 
Send an e-mail to:
celine@wtm-outdoor.com

As a highly frequented location, the airport offers an outstanding advertising environment for brands. The airport is a location where exclusive advertising is possible in a high-quality advertising environment.

Analog and digital billboard, promotional spaces, jetways, coloramas, giant posters, indoor and outdoor edien, etc.

It is possible to book advertising space both in the arrivals area and in the departures area. In the public waiting areas as well as the departure and arrival areas of the airport are advertising spaces that can be booked.

Airport advertising is characterized by its outstanding visibility in a highly frequented environment. It reaches a diverse target audience, including business travelers, tourists and locals. It also offers the opportunity to establish an exclusive and sophisticated brand presence.

On this website you will find all the information about the prices. Simply select the preferred European OOH city and then click on the respective out-of-home Media.

Go to: Cost & More for Airport Advertising

Regarding availability of the media at your desired booking period: please contact us

+49 (0) 30 22 45 89 97
sugal@wtm-outdoor.com

The minimum runtime is 1 week for all formats. For digital spaces, the minimum runtime is 1 week, for coloramas, giant posters and other printed materials, the minimum runtime is 1 month. However, promotions are sometimes possible from 1 day.

Yes, with many media at the airport you can target either only arrivals or departures. In the case of digital spaces, there are targeted networks for this purpose; in the case of Coloramen, individual locations can often also be occupied. This way you can reach exactly your target group!

We have the answer to all your questions about OOH Billboards. Put us to the test and call or send us an e-mail:

+49 (0) 30 22 45 89 97
celine@wtm-outdoor.com

boost your outreach

and get started now

Taxi Ads:
FAQ

Discover the product “Taxi Ads” and learn more about this effective outdoor advertising. 

Didn’t find the answer to your question?
We got you covered!

Call us at: +49 (0) 30 22 45 89 97 
Send an e-mail to:
celine@wtm-outdoor.com

The minimum term varies. From 2 weeks to 12 months and longer.

Minimum booking number is different. For a permanent advertising (min. 1 year) you can book only 1 cab. For shorter advertising periods, some providers offer from 20 cabs per city.

Door cover, full cover, roof advertising and in the interior of the cab.

Prices vary depending on the city and the number of cabs.

On this website you will find more information about the prices. Simply select your preferred European OOH city and then click on the Taxi-Button.

Go to: Cost & More for Taxi Advertising

Cab advertising is mobile and reaches a diverse target group thanks to the trips through busy streets and city districts.

We have the answer to all your questions about OOH Billboards. Put us to the test and call or send us an e-mail:

+49 (0) 30 22 45 89 97
celine@wtm-outdoor.com

Bus & Tram Advertising:
FAQ

Discover the product “Bus Ads” and learn more about this effective outdoor advertising. 

Didn’t find the answer to your question?
We got you covered!

Call us at: +49 (0) 30 22 45 89 97 
Send an e-mail to:
celine@wtm-outdoor.com

The minimum term city buses is 1 month for all formats. For sightseeing buses, minimum term is 2 weeks.

Generally, there is no line commitment. The buses can be used on different routes. However, you can book a specific route with a surcharge.

We have the answer to all your questions about OOH Billboards. Put us to the test and call or send us an e-mail:

+49 (0) 30 22 45 89 97
celine@wtm-outdoor.com

boost your outreach

and get started now

Billboard Ads:
FAQ

Discover the product “(Digital) Billboard Ads” and learn more about this effective outdoor advertising. 

Didn’t find the answer to your question?
We got you covered!

Call us at: +49 (0) 30 22 45 89 97 
Send an e-mail to:
celine@wtm-outdoor.com

The minimum term for most formats is 1 week.

CLP stands for City Light Poster and CLB stands for City Light Boards.

Billboards are characterized by their excellent visibility and high reach, as they are placed in highly frequented locations. As a result, they are noticed by a wide target group, including both pedestrians and drivers.

City Light Posters and City Light Boards are booked in networks.

At least 3 weeks before the start of the campaign, the motif must be available for production. Then the posters are produced and delivered to the right locations and sorted.

Billboards are typically placed in high-traffic locations in various cities. We can help you choose the ideal location and reach your target audience in the best possible way.

We have the answer to all your questions about OOH Billboards. Put us to the test and call or send us an e-mail:

+49 (0) 30 22 45 89 97
celine@wtm-outdoor.com

Digital Billboard Ads:
FAQ

Discover the product “(Digital) Billboard Ads” and learn more about this effective outdoor advertising. 

Didn’t find the answer to your question?
We got you covered!

Call us at: +49 (0) 30 22 45 89 97 
Send an e-mail to:
celine@wtm-outdoor.com

A spot should be between 10 to 15 seconds long.

Yes, DOOH spots are bookable in different formats, depending on the technical specifications of the available displays.

For further assistance please contact us!

+49 (0) 30 22 45 89 97
martin@wtm-outdoor.com

DOOH spots are ideal for concise, easy to grasp messages such as product promotions, special offers, event announcements and brand messaging.

Yes, many digital screens can now also be programmatically booked and thus the playout can be designed exactly according to your requirements, locations, target groups and other data triggers.

Since it is digital spots, you could also sometimes book with a few hours lead time.

We have the answer to all your questions about OOH Billboards. Put us to the test and call or send us an e-mail:

+49 (0) 30 22 45 89 97
celine@wtm-outdoor.com

boost your outreach

and get started now

Want to talk about oOH?

Absame Sugal, Media Consultant on his desk.