AirArabia on digital CLP
AirArabia launched Europe-wide campaigns for the summer of 2019. In order to make the low prices known, AirArabia started in the Danish capital city Copenhagen. In cooperation with the advertising agency wtm from Berlin, AirArabia advertised on the digital metro boards for 2 weeks.
The offer was the cheap connection from Copenhagen to Agadir in Morocco.
Here is a video clip of the digital billboards campaign.