What do the ITB, billboard advertising and chocolate santas have in common?
Guess what: When did this year’s production for chocolate Santas start? Unbelievable but true, many manufacturers start production already in May. Big events need lead time.
So, it is not surprising that we are already thinking about the upcoming ITB 2021 and adapting poster advertising – which will bring you outstanding attention.
Studies confirm that out-of-home advertising, like billboard advertising, is proven to hit your recipients. Above-average positive effects can be seen especially in the tourism industry regarding „increasing attention“.
Especially about the International Tourism Fair (ITB), billboard advertising can influence the positive association with the advertised brand, or region accordingly. With this type of OOH advertising, the basic interest in your campaign is strengthened.
You want to boost sales of your products or brands at the ITB? Outdoor advertising makes it possible for you!
So, what are you waiting for? Grab yourself a chocolate santa and the attention you deserve at ITB!