Sören Kliemann, Head of Market Germany at Austria Tourism:
“Austria remains one of the most attractive holiday destinations for German travellers – both for longer stays and for short trips. With our campaigns focusing on cuisine, art and culture for holidays in Austria – including for the off-season – we are providing strong incentives for holidaymakers.”
The region of Steiermark has been positioning itself as a region of culinary delights for years. Many Berliners enjoy traveling to Austria for skiing, hiking, and enjoying themselves.
On Berlin’s trams, the region presents itself as green, active, and friendly, promoting itself as a vacation destination. The decision to launch the campaign is based on studies that predict great potential for Austrian tourism.
A total of 14 million Germans are considering a trip to Austria – an enormous potential for the future development of tourism. There is great growth potential, particularly in the areas of active and nature holidays, sustainable experiences, and extended short trips, which can be further exploited through targeted marketing measures.
We wish the Styria region every success.
