My trip to the Shoptalk trade fair in Amsterdam: Why Outdoor Advertising Stands Out Here
Recently, I traveled to Amsterdam and experienced firsthand how effective outdoor advertising is in this city. Right from my arrival, I noticed how brands and companies strategically use the city to showcase their messages. Especially at trade fair stations, on sightseeing buses, and at the airport, it became clear to me how targeted advertising here is toward business visitors.
Arrival at Schiphol Airport: First Impressions Matter
My trip began at Amsterdam Schiphol Airport, one of Europe’s largest hubs. As soon as I stepped off the plane, I was met with advertisements from various companies—whether on digital displays, along walkways, or even on baggage carousels. This first point of contact is a brilliant strategy for brands to capture visitors’ attention early on.
Exhibitors and trade fair visitors will have to wait at least 10 minutes for their luggage at the baggage carousels. A good opportunity for every exhibitor to generate attention for their own stand.
Trade Fair Stations: Advertising Directly in Front of the Target Audience
My journey then took me to RAI Amsterdam, the city’s most important trade fair and convention center. Here, outdoor advertising is particularly focused on digital displays. These eye-catching digital billboards effectively reach trade visitors as they arrive at the venue.
Mobile Advertising Throughout the City
During my stay in Amsterdam, I noticed that trams offer an excellent opportunity for outdoor advertising during trade fairs. Many business visitors use these trams to explore the city between meetings or after a long day at the fair. The large-scale advertisements on the trams ensure maximum visibility across the entire city, reaching not only trade fair attendees but also potential business partners and decision-makers.
Digital City Light Poster
The center of Amsterdam is networked with digital screens. The screens will be equipped with spots with a length of 10 seconds. The format is MP4. The best thing: you can plan different spots and content.
Conclusion: Outdoor Advertising in Amsterdam as the Perfect Trade Fair Marketing Tool
My business trip to Amsterdam demonstrated how powerful outdoor advertising can be. Whether at the airport, trade fair stations, or on sightseeing buses—brands take every opportunity to be seen. For companies aiming to directly reach a professional audience, Amsterdam offers numerous smart advertising possibilities. So, next time you attend a trade fair in this city, pay close attention—there’s a lot to discover!
