Hamburg Airport: The Starting Point for Digital Communication for OMR
On May 5 and 6, 2026, Hamburg transformed into the vibrant hub of the digital economy: online marketing, e-commerce, and future technologies such as artificial intelligence took center stage as the city once again became the meeting place for the international digital industry.
But what is it that brings thousands of exhibitors, experts, and curious visitors together in one place every year?
It is the OMR (Online Marketing Rockstars) that brings the digital world together in Hamburg.
Hamburg Airport is the first point of contact for many visitors to the OMR trade show, making it the perfect place to boost your brand presence. Here, you can generate attention for your trade show booth and send a strong message about your company to both your target audience and your competitors. With airport advertising, you can get into the minds of your target audience early on and ensure that visits to your trade show booth are not left to chance. And even if you are not exhibiting at the trade show, use this platform to make your brand visible and establish a presence where all relevant decision-makers are on the move.
Our Client Xnurta Is Ensuring Top Visibility Through Airport Advertising: Before, During, and After the OMR Trade Show
A London-based software developer, Xnurta UK Limited, is strategically using airport advertising for maximum visibility. The campaign ran from May 2 to 9, 2026, perfectly timed to match the trade show dates. The client selected a strong network of 11 digital screens at Hamburg Airport. The large-format screens are visible in both the arrivals and departures areas, located in high-traffic corridors and areas where people spend a significant amount of time. This creates presence right where thousands of international business travelers and thus trade show visitors pass through daily and prepare their decisions.
But how much presence can a 10-second ad actually have in such a timeframe? Aired between 4:00 a.m. and midnight, it ensures approximately 96,000 impressions—an enormous reach in an environment that could hardly be more frequented.
A key advantage of this campaign is the brand’s consistent presence: before, during, and after the trade show. Both arriving and departing trade show visitors see the message: Upon arrival, business travelers focus on the upcoming trade show appearance. Upon departure, trade show visitors are reminded of the brand once again. Xnurta is thus not only temporarily visible at the trade show, but remains in visitors’ memories throughout the entire event and beyond.
Our client decided to run the campaign with three different designs: one for the period leading up to the trade show, one for the days of the trade show itself, and one for the post-event phase. This ensures that the target audience is addressed appropriately at every stage of the journey. A QR code integrated into all three designs links directly to the website, creating a quick transition from awareness to contact.
Just like Xnurta, you benefit from full flexibility to make your campaign work your way!
Airport Advertising in Hamburg: In the Spotlight for Trade Shows
Next year’s OMR will take place from May 3 to 5, 2027. Other major trade shows in Hamburg include, to name just a few, EMPACK from June 2 to 3, 2026, SMM from September 1 to 4, 2026, and INTERNORGA from March 13 to 17, 2027.
Start planning ahead now. Secure the best advertising spaces early on during periods of high demand at the trade shows, before the top spots are taken.
And the price for the 11 Video Walls?
The network of 11 digital screens at Hamburg Airport costs less than what some people would spend on a new mid-range kitchen.
Email us directly at isabelle@wtm-outdoor.com to secure the best outdoor advertising spot for your next trade show.
