İZFAŞ, the official trade fair organization of the city of İzmir in Turkey, chose digital screens at Amsterdam airport. Our client booked the package of 54 screens suspended from the ceiling at the luggage area. Three screens are arranged to form a triangle in each case, so the ad is visible from every angle of the luggage area. The arriving passengers got to see an ad for the Logistech fair taking place in Izmir in October. The client reached international travelers while they were waiting for their luggage, ensuring high dwell times and thus high visibility for the campaign. In this way, İZFAŞ increased awareness of the upcoming trade show Logistech.