Out of Home News
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Welcome to our blog page about out-of-home (OOH) advertising! Here you will regularly find new posts on the topic of outdoor advertising.
We’ll inform you about the different media, give you tips on how to effectively design OOH campaigns, and share exciting case studies from the field.
Whether you’re a company looking to raise brand awareness or an advertising agency looking for inspiration, you’ve come to the right place. Immerse yourself in the world of OOH advertising and let our articles inspire you. Have fun reading!
If you have a special request, just send us an e-mail.
“Where will your potential take you?”
In November 2018, the Berlin School of Business and Innovation opened their doors for national and international students. Focusing on improving practical business skills and understanding of the industry, the school offers the Bachelor degree in Economic and Business Administration with a foundation diploma, 5 master degrees (Master in International Tourism, Hospitality, and Event Management, Master in Strategic Marketing, Master in Finance and Investments, Global MBA, Master in international Health Management and MBA in Maritime and Shipping Management) and the Doctorate in Business Administration.
Sightseeing buses in Lisbon
With its old historic city center and landmarks, Lisbon is a popular tourist destination. To get around and access all the sights, tourist have various sightseeing bus lines and historical electircal tram lines to choose from. These trams and buses are running aprooxametely every 30 minutes and reach all parts of Lisbon.
Lisbon – from the point of view of outdoor advertising
Lisbon is a lively city with many residents and tourists on the streets, susceptible to outdoor advertising. The old city center is characterized by narrow streets, sometimes escalating to a sudden steep hill. Here, you cannot find any billboard advertising, neither digital nor analog or even posters. The best means to present ads in the old parts of Lisbon is to place them on public transport.
Digital City Light Poster
Digital presence in the streets: with digital city light posters!
This September, advertising on digital city light posters presents an effective marketing tool. In the beginning of September (6-11th), the annual trade fair IFA will take place in Messe Berlin and will present the newest technologies on the market.
AirArabia on digital CLP
AirArabia launched Europe-wide campaigns for the summer of 2019. In order to make the low prices known, AirArabia started in the Danish capital city Copenhagen. In cooperation with the advertising agency wtm from Berlin, AirArabia advertised on the digital metro boards for 2 weeks.
The offer was the cheap connection from Copenhagen to Agadir in Morocco.
Digital CLP in Hamburg
Hamburg is a city of media and culture in which there is much to discover. In the pedestrian zones or traffic-calmed streets, the new digital CLPs of the future have been set up for several years and enable the use of moving images. The perfect platform for creative motifs and flexible campaigns.
