Why is airport advertising worthwhile?
Airport advertising is worthwhile because it reaches people in a situation where they have time and attention for interesting advertising messages.
But that’s not all. The airport is a place where more people can be reached than in other locations. This means immense reach for advertising.
Another key factor is the length of stay:
Around 41% of passengers arrive at the airport at least two hours before departure. They stroll through the shopping areas looking for bargains and spend a considerable amount of time at their departure gate. This gives them plenty of time to take in interesting advertising messages and reinforce them through multiple contacts.
Even after landing, travelers spend an average of another 40 minutes in the arrivals and baggage areas. Here, passengers do not leave the baggage carousel because they are waiting for their suitcases. This is a particularly interesting advertising location at the airport, which Moldava also chose.
Moldova advertising at BER
There are direct flights from Germany to Moldova. In addition to Frankfurt and Düsseldorf, direct flights usually depart from Berlin-Brandenburg Airport. This makes BER particularly interesting for Moldova.
With around 25.5 million passengers in 2024, it is one of the three busiest airports in Germany. An increase to around 27 million passengers is expected for 2025. Berlin is literally taking off.
Waiting time at the baggage carousel has an impact
Advertising has the strongest impact where travelers have to wait.
Moldava opted for a backlit lightbox in the baggage claim area of Terminal 1, which handles most of the international air traffic at BER.
The good location also calls for an attractive implementation. The product takes center stage, the messages are reduced to the essentials, and the burgundy background color stands out clearly against the wood paneling.
The size alone (8,690 x 1,890) of the space guarantees a unique position at the baggage carousel. Undivided. Who could look away?
With monthly costs of less than 15,000 euros, the location offers attractive value for money.
