The cost of poster advertising in Europe: an overview

Billboard advertising is one of the most effective ways to reach a wide audience and place your message in high footfall locations. But how much does it actually cost to place a billboard in Europe? In this blog post, we take a look at the cost of billboard advertising in a few different European countries.

Great Britain

In the UK, the cost of billboard advertising varies depending on the location, the size of the billboard and the duration of the advert. In London, one of the most expensive cities in Europe for advertising, the cost of a billboard in a busy location can be several thousand pounds per week.


The cost of billboard advertising in Germany also depends on factors such as the location and size of the billboard. Prices can be higher in large cities such as Berlin, Munich, or Hamburg than in rural areas. A week of billboard advertising in a major German city can cost between €1,000 and €5,000.


In France, the cost of poster advertising is similar to other European countries and varies according to the location and size of the poster. In the capital, Paris, prices can be particularly high. A week’s advertising in a well-placed location in Paris can cost several thousand euros.

As specialists in outdoor advertising, we can help you choose the right medium and optimise your costs.

1. Location analysis

The price of billboard advertising varies greatly depending on the location. We carry out a thorough analysis to identify the best locations for your target audience. Whether in busy city centers, on motorways or in tourist areas, we will help you find the locations where your advertising will have the greatest impact.

2. Budget planning

We develop a bespoke budget plan based on your requirements and objectives. We consider not only the cost of renting the billboard, but also factors such as printing costs, design costs and any approval fees.

3. Negotiations and bookings

Our experienced staff have an extensive network and good relationships with billboard suppliers throughout Europe. We negotiate the best prices and conditions for you and take care of all bookings and administrative tasks.

4. Campaign management

As well as helping you plan and book your poster advertising, we can also manage your campaign. We monitor the success of your ads, optimise the strategy if necessary and provide you with detailed reports on the performance of your campaign.

5. Continuous advice

Our service does not end with the booking of your billboard. We are here to support you throughout the process, answering your questions, solving problems, and providing ongoing advice to ensure your campaign is a complete success.


Key takeaway

The cost of poster advertising in Europe can vary depending on the location and scale of the campaign. Major cities and tourist hotspots tend to be more expensive than rural areas. It is important to plan carefully and compare different offers to get the best value for money. 

As an agency, we specialise in helping you make the right choices and achieve your advertising goals – all at a fair price. Contact us today to find out more about our services and start your poster campaign!

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