Geneva Airport welcomes travelers from across the globe every day and brings them from one destination to the other. Fittingly, it is equipped with different advertising media and opportunities, making it a great place for advertising campaigns. On digital city light posters and digital screens, Haute Jewels dazzles with their image ad for the High Jewellery Exhibition. For this occasion and in celebration of Yoko London’s new collection, the jeweler is rolling out a campaign where brilliance meets visibility—right at Geneva Airport.
Get to know how this high-flying strategy is helping them shine brighter than ever.
Luxury at first glance – Advertising at Geneva Airport
With their elegance and international prestige, Geneva Airport is more than a travel hub—it’s a statement. Every year, they accommodate an affluent crowd, many of whom are precisely the target audience for Haute Jewels: luxury-seeking, style-savvy travelers.
Due to Geneva Airport’s proximity to major convention centers, diplomatic districts, and luxury hotels it makes the prime location for Haute Jewels, who aims to draw attention to this year’s International High Jewellery Exhibition. For Haute Jewels, it’s not just home turf—it’s a golden opportunity to meet their audience with airport advertising right when the trade fair visitors arrive to Geneva.
72 screens, infinite sparkle – The power of digital advertising
In a true craftsman’s ship, Haute Jewels didn’t settle for subtle. Securing themselves the full digital A & B network at Geneva Airport, a network of high-resolution digital city light poster. Yoko London’s campaign on 72 digital screens illuminates nearly every step of the fair visitor’s journey. The network covers the whole airport grounds:
- arrival and departure
- public zone
- shopping area and terrace
- baggage claim &
- parking deck
These locations aren’t just foot-traffic-heavy—they’re high-engagement zones. Whether the business travelers and visitors collect their luggage or browse through the luxury boutiques. Here Haute Jewels speaks directly to those with a taste for the exquisite and unique.
More than an ad – An experience in motion on digital airport advertising
Because fine jewelry tells a story—and stories need more than static space. Haute Jewels knows that, bringing their campaign to life with crystal-clear moving visuals on digital screens, showcasing the art of fine jewelry and the noble appearance of Yoko London’s collection in a format as refined as the pieces themselves.
This digital airport advertising add movement, light, and intrigue – mirroring the sparkle of a well-cut gem. They turn passive glances into active attention and elevate brand storytelling to an immersive, sensory moment.
Travel in Style – Couture at Every Terminal
By placing their image ads across high-impact locations, Haute Jewels turns the airport itself into a luxury runway – guiding travelers seamlessly from the gate to the gallery.
Each screen becomes a touchpoint, each impression a preview of what awaits at the arriving visitors at the exhibition. It’s targeted, sophisticated and elegantly in sync with the rhythm of all international arrivals.
Modern jewelry marketing at its finest
Haute Jewels’ decision to go big and digital at Geneva Airport reflects an understanding that in today’s luxury world, visibility is value. With a media plan that combines reach, relevance, and refinement, they’ve set a new bar for how premium brands show up in shared spaces.
In short: They’re not just advertising. They’re curating an encounter. Great choice for an out-of-home campaign!
So next time you land in Geneva, look up—your next treasured piece might already be greeting you.
Do you want to learn more about options in Geneva, read more here: Geneva Outdoor Advertising
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