Taxi advertising in Paris
Whether on the way to a trade fair, to the airport, after an extensive shopping tour on the Champs Elysée or late at night – people like to call a taxi from time to time to get from A to B. That is why the branded taxis are constantly on the road in Paris!
On average, 150km are driven every day. On these journeys, the advertising passes a lot of contacts, be it passers-by, other road users or people waiting. In addition, taxis are mainly on the road where the city pulsates. Whether in city centers or at famous sights, taxi advertising will always be seen where there are popular stops and a lot of people. This guarantees a high number of contacts.
Unlike other transport media, such as buses or trams, taxis are on the road 24 hours a day, 365 days a year. This means that the advertising message is seen around the clock, day, and night. In addition, this gives the opportunity to address many different target groups.
Most taxi stops are located where the traffic of people to be transported is particularly high. This means that even if the taxi is not in use now, the advertising message is in a highly frequented and well seen advertising location! Taxi stands are located, for example, at exits or entrances to airports, trade fairs or railway stations, i.e., always where many people are on the move. This means that taxi advertising not only reaches passengers, but also visitors to the respective location.
Taxis are beautifully eye-catching with advertising wraps. With a full cover design, you inevitably attract the attention of many road users and waiting passengers. But the “door cover”, i.e., a sticker on the whole door, also draws attention to the advertising message and contributes to a further significant increase in the number of contacts. In addition, the more taxis are wrapped, the more visible they become in Paris and the more they leave a lasting impression. Taxis have a real influence on the design of the cityscape. The larger the advertising fleet, the higher the recall effect.
Whether short-term or long-term campaigns, you benefit from the flexibility. This way, it is possible to adjust the advertising period individually depending on the duration and budget and always fully get the best out of the campaign and benefit.
Taxi advertising is a popular OOH media, as all the points listed above contribute to one thing: Brand awareness. Due to the large area coverage (as taxis cover a large area every day – especially in the hotspots of the city where many people are reached – and the contact repetition), the advertising message has a long-lasting effect.
Whether short-term or long-term campaigns, you benefit from the flexibility. This way, it is possible to adjust the advertising period individually depending on the duration and budget and always fully get the best out of the campaign and benefit.
Taxi advertising is a popular OOH media, as all the points listed above contribute to one thing: Brand awareness. Due to the large area coverage (as taxis cover a large area every day – especially in the hotspots of the city where many people are reached – and the contact repetition), the advertising message has a long-lasting effect.
