“Where will your potential take you?”

 “Where will your potential take you?”

In November 2018, the Berlin School of Business and Innovation opened their doors for national and international students. Focusing on improving practical business skills and understanding of the industry, the school offers the Bachelor degree in Economic and Business Administration with a foundation diploma, 5 master degrees (Master in International Tourism, Hospitality, and Event Management, Master in Strategic Marketing, Master in Finance and Investments, Global MBA, Master in international Health Management and MBA in Maritime and Shipping Management) and the Doctorate in Business Administration.

The courses, lectures and study groups are held on their Berlin Campus near Potsdamer Platz, as well as through their e-learning platform and didactic model by UNINETTUNO. The International Telematic University UNINETTUNO is a distance teaching university, located in Rome.

This Fall, WTM realized an outdoor advertising campaign for the BSBI in Berlin to support the school’s fall and winter semester intakes. On the streets, their advertising with the slogan “Where will your potential take you?” was driven through Berlin as traffic boards on the sides of buses. In Berlin’s subway, interior ads as side stripes and window adhesives supported their outdoor campaign and increased the school’s visibility. With a daily ridership of 1.515.342 people, bus and train advertising or other public transport is very effective because it reaches a mass audience and can create brand awareness.