Setting sail to new ports! – The Mawani Port Authority from Saudi Arabia is promoting its campaign at the Hamburg Airport for the start of the IPAH Worlds Port Congress 2024.
With the help of video screens distributed at each terminal of the Hamburg Airport, Mawani strategically targets the arriving visitors of the IPAH trade fair. Leading the IPAH visitors directly to the congress.
Here you find all the details about the benefits of airport advertising for your successful trade fair marketing. So, stay tuned to find out the secret behind it.
Airport: A harbor for outdoor advertising
Like a harbor, streaming ships to its peers, the airport not only welcomes many passengers from different destinations, but rather builds connections beyond. Allowing space for a variety of advertising media to be placed along its walking channels. Numerous passengers then make their way to their next station within the airport passing various advertising media on the path between the terminals, the waiting areas, the baggage claim area aswell as the public area of Hamburg Airport (HAM). Among them being video screens showing all kinds of advertising. Therefore, making the airport an important POI (point of interest) for trade fair advertising. That’s why those video screens located at the passageways and baggage belt are ideal for guiding the direction to the trade fair. Exactly like Mawani did, by welcoming IPAH visitors just like that. Explaining why the airport is by far the best focal point for reaching your trade fair visitors. From there on, visitors are free to take a cab or train to your trade fair.
IPAH Worlds Port Congress 2024- Mawani Port Authority
Mawani masterful steers their campaign at the trade visitors – With the help of video screens at the Hamburg Airport, they simply express their message to the IPAH visitors.
As a long-standing port authority, they’re responsible for the management and the protection of the daily businesses of Saudi Arabia’s numerous ports. This year taking the main lead on welcoming visiting port authorities, political representatives, ship and cargo owners and service agents to the IPAH Worlds Port Congress 2024. Gathering specialists from around the world and discussing the latest issues affecting the ports across the nations.
Booking the Best View Net at Hamburg Airport Mawani to attract the best possible attention. This network consists of 11 large video walls ensuring visibility by all arriving and departing passengers. In addition, they also broadcasted their campaign on the screens in the Welcome Net, which are placed directly at the baggage belt. To accompany the flow of visitors even further, 3 City Light Boards were used set up in the mitts of Hamburg city. Determining the exact point at which the trade visitors would arrive in advance, which was the crucial decision to achieve such success with their advertising.
Meaning, if you want to reach a target group, the basic rule is to tailor your branding to them. Also important is to set that one path they must take. Because advertising should be where it will be seen by your customer. Using this strategy Mawani scored best with 100 points total.
Bottom line is that outdoor advertising is the key to success, opening doors and expanding your marketing.
Your horizon knows no boundaries, especially not your advertising! – Make yourself known with trade fair advertising at the airport.
Book your own now and secure the best for yourself!
