After exploring outdoor advertising opportunities for trade shows at Schiphol Airport and in Amsterdam’s city, the third part of our travel report takes us directly to the RAI exhibition centre in Amsterdam. As one of Europe’s most important trade show venues, the RAI attracts visitors from relevant industries around the world during major trade shows and events. It’s an ideal setting for exhibitors to establish a presence with their brand even before visitors enter the exhibition hall.
What trade show advertising opportunities does the area surrounding the RAI exhibition grounds offer? How can you effectively reach visitors on their way to the event? How does outdoor advertising around the RAI contribute to a strong first impression for your brand?
Our on-site impressions highlight how outdoor advertising in the immediate vicinity of the RAI in Amsterdam strengthens your brand presence.
Table of Contents
- Analog and Digital City Light Posters Around the RAI in Amsterdam
- Pricing: Outdoor Advertising with digital City Light Posters at RAI Amsterdam
- Pricing: Outdoor Advertising with Digital Screens at Amsterdam’s Metro Stations at RAI
- Even More Attention with Outdoor Advertising Around the RAI in Amsterdam?
3. Contact information: Plan Your Outdoor Advertising Campaign for Your Next Trade Fair in Amsterdam
Outdoor Advertising in Amsterdam: Accompanying Trade Fair Visitors from the Transit Stop to the RAI
From Amsterdam Central Station, the RAI exhibition centre is easy to reach. For our journey to the RAI, we took tram line 4, giving us the opportunity to take in some of Amsterdam’s unique atmosphere along the way. After getting off at Europaplein station, it is only a short walk and a single street crossing to the entrance of the RAI in Amsterdam.
Click here to get an overview of Amsterdam’s most important outdoor advertising locations during trade fairs and congresses: Amsterdam: Outdoor Advertising Hotspots During Trade Fairs and Congresses
Continue accompanying trade fair visitors during the final part of their journey to the venue and make the most of every opportunity for brand visibility. Stay present right up until they enter the exhibition centre, maintaining engagement with your audience and guiding them directly to the entrance of the RAI.
Analog and Digital City Light Posters Around the RAI in Amsterdam
From an outdoor advertising perspective and based on our expertise, the RAI exhibition centre is a relatively easy location to activate. Around 40 City Light Posters, both analogue and digital, line Europaplein and are seen by trade fair visitors as they make their way to the venue.
When we arrived by tram, the advertising spaces in the tram shelters and along the street were right in front of us. Regardless of which direction visitors approach from by tram or bus, the CLPs welcome them on their way to the trade fair. Drivers also pass directly by the City Light Posters.
The City Light Posters create an additional touchpoint with your target audience, long before your competitors are waiting at their exhibition stands for the chance to capture attention.
Pricing: Outdoor Advertising with digital City Light Posters at RAI Amsterdam
|
Location |
Radius: 1 km around the RAI |
|
Number of screens |
22 |
|
Format |
9:16 (WxH) |
|
Spot length |
6 seconds |
|
SOT (share of time) |
20% |
|
Duration |
1 week |
|
Media costs |
€ 20,440 |
Prices are valid for 2026
Digital Trade Fair Advertising at the Metro Station at RAI Amsterdam: Directly in the View of Trade Fair Visitors
A large number of trade fair visitors will choose the metro to travel from the city centre or Amsterdam Central Station to the RAI exhibition centre, as it is the fastest connection, taking just five minutes.
At the metro station Europaplein, directly connected to the RAI exhibition centre, we discovered a special highlight in outdoor advertising.
As trade fair visitors leave the platform and walk towards the venue, they encounter four digital screens that are perfectly suited to deliver one last powerful promotional push for the trade fair. One large landscape format digital screen and three digital city light posters provide the ideal platform for outdoor advertising before visitors have even entered the exhibition grounds.
It is not only arriving visitors who are reached by these messages. Those leaving the trade fair also walk directly towards the digital screens. This creates the perfect opportunity to deliver a message that keeps your brand top of mind even after the trade show days are over.
The Navigator Company used this opportunity during Interclean Amsterdam: advertising for paper towels placed directly in front of the target audience.
Pricing: Outdoor Advertising with Digital Screens at Amsterdam’s Metro Stations at RAI
|
Number of screens |
1 landscape format Cinema screen 16 digital City Light Poster |
|
Location |
Cinema screen Europaplein: 1 screen Digital City Light Poster Europaplein: 5 screens RAI: 8 screens Zuid: 3 screens |
|
Format |
Cinema screen: 1344 x 768 px (WxH) Digital City Light Poster: 1080 x 1920 px (WxH) |
|
Spot length |
10 seconds |
|
Frequency |
approx. 1 repetition every 58 seconds |
|
SOT (share of time) |
17,3% |
|
Duration |
1 week |
|
Media costs |
€9,750 |
Prices are valid for 2026
Even More Attention with Outdoor Advertising Around the RAI in Amsterdam?
For exhibitors looking to maximise attention and achieve a strong presence throughout the entire route from Europaplein station to the RAI exhibition centre, we offer an exclusive premium package.
The stage is yours: Right after your target audience exits the subway.
On the escalator and the adjacent staircase, a graphic on the glass panel accompanies trade fair visitors as they make their way up. Once they reach the intermediate level, their attention is drawn directly to the branded railing.
Continuing towards the exhibition centre, right at the staircase leading outside, you take over the large digital screen. In addition to the digital screen, you can use the surrounding wall space for a large-scale wrap, giving your brand message even greater visibility.
Another advantage: By positioning these media formats along the central route to the exhibition centre, you create a lasting impression not only on the way to the trade fair but also on visitors’ return to their hotels.
Present your brand along the visitor flows to the RAI. Secure this exclusive media mix of a digital screen, wall wrap, as well as the glass panels of the railing, stairs and escalators for one week at a price of €58,930 (pricing for 2026).
Plan Your Outdoor Advertising Campaign for Your Next Trade Fair in Amsterdam
In the coming months, Amsterdam will once again become the meeting point for numerous international trade fairs, from IBC and METSTRADE to Horecava and many more trade fairs. As an exhibitor, now is the perfect time to plan the campaign that makes your brand visible before visitors even arrive at the trade fair. Reach your target audience with targeted outdoor advertising.
Contact us at isabelle@wtm-outdoor.com. We are happy to support you in planning your outdoor advertising campaign.
