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Welcome to our blog page about out-of-home (OOH) advertising! Here you will regularly find new posts on the topic of outdoor advertising.
We’ll inform you about the different media, give you tips on how to effectively design OOH campaigns, and share exciting case studies from the field.
Whether you’re a company looking to raise brand awareness or an advertising agency looking for inspiration, you’ve come to the right place. Immerse yourself in the world of OOH advertising and let our articles inspire you. Have fun reading!
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What the ITB, billboard advertising and chocolate cakes have in common
Guess what: When did this year’s production for chocolate Santa Clauses start? Unbelievable but true, many manufacturers start production already in May. Big events need lead time.
OOH advertising in trade-fair-city Hanover – AGRITECHNICA 2019
With over 538K inhabitants, Hanover is the capital of and largest city in the German state of Lower Saxony. Due to its large trade fair grounds, Hanover is known to be a trade fair city and hosts around 60 international trade fairs every year.
Madrid – hyper mobile ads on public transport
Madrid, the Spanish capital and busy metropolis, has a highly modern transport system, consisting of a tight metro subway network, an extensive city bus and tourist bus network, a funicular, long-distance trains, and the international airport Madrid Barajas.
OOH possibilities in Graz
Graz is the second largest city in Austria. Today, the entire old town is a UNESCO World Heritage Site. Therefore, there is hardly any advertising surface on the street or on the facades. The characteristics and appearance of buildings should be preserved.
Digital billboards in Madrid / CLP-city
Placing advertising in the streets of Madrid is highly effective and has tremendous reach. Madrid is a metropolis and popular tourist destination. Annually, over 7.7 million (2018) national and international travelers are visiting the capital of Spain.
Airport advertising at Madrid-Barajas airport
Located just outside the city center, the Madrid-Barajas airport (MAD) is a great hub that connects Europe with many international destinations, especially in South- and Latin America. Placing advertising in Madrid airport ensures a tremendous reach. In 2018, the capital of Spain, recorded 7.7 million tourists.
