Airport advertising offers numerous advantages for companies:
1. high reach and attractive target groups: Airports reach a large number of travelers, including many decision-makers and high-income earners.
2. positive awareness: passengers perceive airport advertising as high quality (75%) and less disruptive than elsewhere (74%).
3. effective attention: 67% of those surveyed have contact with advertising, among young decision-makers even 76%1.
4. innovative environment: digital out-of-home (DOOH) screens are perceived as suitable by 90% of visitors and create a modern ambience.
5. long dwell time: passengers spend an average of 172 minutes in the airport environment.
6. exclusive environment: Airports offer a high-quality ambience that has a positive impact on brand perception.
7. willingness to experiment: The “airport” area offers the opportunity to place several advertising contents. The airport becomes a testing ground for advertising.
Our client Global X (headquartered in the USA) is active in the financial sector and has decided to advertise at Frankfurt Airport in Germany. The airport is a hub in Europe. Here our client reaches many decision makers and high income earners at Frankfurt Airport. The digital board has a high-quality appearance (according to 75% of respondents) and is not disruptive.
The Global X advertisement cannot be overlooked above the escalators. The spot is played for 10 seconds. A modern ambience for the right target group. And don’t forget: Passengers spend an average of 172 minutes in the airport environment, which offers opportunities for creative storytelling.
Many arguments for airport advertising.
