How outdoor advertising becomes the turbocharger for your christmas business: A festive eye-catcher
The gingerbread may hit the shelves in September, but in Paris, Madrid, and London, the true magic begins when the Christmas campaigns light up the streets. The soundscape of jingling bells, shopping frenzy, and last-minute gift hunts can make anyone break a sweat.
For you as a marketing professional, one big question arises: How do you stage your brand amid the European Christmas hustle so that your message is not only heard—but felt—and ultimately drives sales?
The answer is big, bright, and impossible to miss: on the streets, at train stations, and everywhere people are on the move – Out-of-Home (OOH) advertising.Especially during the holiday season, outdoor advertising is the perfect conductor to connect emotional storytelling with hard sales goals.
The magical duality: Emotion meets sales from Lisbon to London
Christmas is the season of emotions but also the season of record-breaking sales. Your campaign must deliver both, and across Europe. That’s where outdoor advertising shines:
An emotional anchor in the holiday rush:
Large-format City Light Posters and billboards along the main traffic arteries of Barcelona or in the bustling centers of Paris offer the perfect stage. Use these spaces to strengthen your brand presence through emotional imagery. A heartfelt message on a giant poster makes a powerful impression amid the pre-Christmas chaos.
The turbo boost for last-minute shoppers:
As Christmas Eve approaches, the direct path to purchase becomes crucial. Place your ads strategically at stations like Paris’s Gare du Nord or near London’s Covent Garden to trigger immediate buying impulses. Your emotional message turns directly into a call to action.
Unmissable reach across Europe’s metropolises:
People are constantly on the move! Whether shopping for gifts in Madrid or traveling home to family in Lisbon, OOH reliably reaches this mobile, purchase-ready audience across all major European cities.
Perfect your OOH-strategy with Digital Out-of-Home (DOOH)
During the holiday season, every hour counts. Digital Out-of-Home (DOOH) gives you the flexibility you need to maximize your budget efficiently.
Morning commuters, students and tourists at midday, shopping enthusiasts and families in the evening. During the Christmas rush, not only does traffic change, but so do your target audiences. With digital City Light Posters, you can adapt in real time, deciding exactly when and to whom your ads appear.
That makes outdoor advertising a true companion through the festive season, delivering the right message to the right audience at the right time. Emotional. Relevant. Effective.
With programmatic DOOH (pDOOH), you can fine-tune your campaign even further:
The Gift Countdown:
Show a live countdown on your digital billboards in the final days before Christmas. This creates urgency for hesitant shoppers: “Only 4 days left to find the perfect gift!”
QR Codes: The direct path from billboard to shopping cart
A bold, eye-catching poster with a clear QR code bridges the physical and digital worlds. One quick scan and the gift lands straight in the shopping cart. It’s the simplest way to convert OOH power into online sales.
Conclusion: Shine brighter than the competition
The holiday season is the most important time of the year. Harness the power of outdoor advertising to charge your brand with emotion while boosting sales through smart DOOH tactics.
Secure the best advertising spots for your Christmas deals now!
Want to truly stand out this holiday season?
At wtm-outdoor-advertising, we’ll help you plan strategically and make your Christmas campaign a success.
Feel free to contact me, Celine, for a personal consultation:
Phone: +49 (0) 30 22 45 89 97
Email: celine@wtm-outdoor.com
Let’s share your Christmas message with the world before the bells start to ring!
