Sightseeing buses in Lisbon
With its old historic city center and landmarks, Lisbon is a popular tourist destination. To get around and access all the sights, tourist have various sightseeing bus lines and historical electircal tram lines to choose from. These trams and buses are running aprooxametely every 30 minutes and reach all parts of Lisbon.
In addition to being a great means for transportation and an information tool, the sightseeing buses are a clever advertising media. Placing ads on the rear of a double-decker tourist bus makes for high visibility and countless interactions because it drives the advertising through the whole city and to the main sights in Lisbon. A very effective marketing and branding strategy.