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Welcome to our blog page about out-of-home (OOH) advertising! Here you will regularly find new posts on the topic of outdoor advertising.
We’ll inform you about the different media, give you tips on how to effectively design OOH campaigns, and share exciting case studies from the field.
Whether you’re a company looking to raise brand awareness or an advertising agency looking for inspiration, you’ve come to the right place. Immerse yourself in the world of OOH advertising and let our articles inspire you. Have fun reading!
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Schiphol airport: Pick up passengers with airport advertising before they take off
Amsterdam Schiphol airport handles more than 71 million passengers per year, of which more than 35.6 million are departing passengers. This means that if you advertise with outdoor advertising in the departure area, you benefit from extremely high contact numbers and an equally large reach.
Airport advertising in Barcelona: when advertising takes off internationally
Did you know that Barcelona Airport, also known as “El Prat de Llobregat Aeropuerto”, is the second largest airport in Spain? More than 36 million passengers are handled there every year and fly from there to national and international destinations.
Moving Billboards or: OOH to Go
With moving billboards, you attract attention where it is least expected. Why not let your advertising move through a pedestrian zone or park at famous and popular hotspots – this is possible with the “Move Media”!
Advertising on trams in Vienna or as the locals would say: “Bims”
In Vienna, it is particularly worthwhile to rely on this transport medium, as the tram is the most popular means of transport for Austrians. This is also confirmed by the figures, as more than 305 million passengers use the “Bims” every year. For advertisers in OOH, the advantage is therefore clear: extremely high contact numbers.
Outdoor advertising in Amsterdam
Amsterdam is a pulsing and marvelous city. Scenic bridges, the widespread system of canals, and narrow houses attract millions of tourists, annually. Cycling belongs to Amsterdam’s culture. Therefore, the cityscape is characterized by many bike lanes, parked bicycles, and numerous bike riders.
Taxi advertising in Paris
Whether on the way to a trade fair, to the airport, after an extensive shopping tour on the Champs Elysée or late at night – people like to call a taxi from time to time to get from A to B. That is why the branded taxis are constantly on the road in Paris!
On average, 150km are driven every day.
