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Welcome to our blog page about out-of-home (OOH) advertising! Here you will regularly find new posts on the topic of outdoor advertising.
We’ll inform you about the different media, give you tips on how to effectively design OOH campaigns, and share exciting case studies from the field.
Whether you’re a company looking to raise brand awareness or an advertising agency looking for inspiration, you’ve come to the right place. Immerse yourself in the world of OOH advertising and let our articles inspire you. Have fun reading!
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City light columns: The premium advertising medium
Those who rely on “City Light columns” are assured of extremely high contact numbers and corresponding attention. But why actually? It is due to the combination of various factors that make “city light columns” an exceedingly popular advertising media with a premium character. This much in advance: it is effective for advertisers in every respect.
Focus on the future: From “bulletin board” to digital billboard ads in London
Anyone who has ever been to London knows that the streets are always full and well attended. Not only locals appreciate this vibrant city, but also many tourists are attracted to the capital of England.
Your advertising at BER Airport
From now on there will be only one major airport in Berlin: The Berlin Brandenburg Airport BER (Willy Brandt). After many delays in the construction works, the BER airport was opened on October 31, 2020. Passengers will depart and arrive at a total of three terminals. Berlin Brandenburg Airport has a train station with several platforms directly under the terminal. In the future, a train connection to Berlin’s central station with a travel time of half an hour is planned.
Giant Poster advertising Europe-wide
Not only big, but also oversized: Your advertising on a 100m² surface and more. More attention is not possible. Whether on high-rise buildings, parking lots, airports, or scaffolding – your advertising covers several square meters, even around corners.
Sightseeing bus advertising
Transport media have many advantages, they are kind of “outdoor advertising on wheels”, once across the city. Everyone has seen them before, whether on buses, on trams or even on sightseeing buses.
Vienna vacation exhibition (Ferienmesse)
Vacations mean far and city journeys, bath vacation and Sightseeing, single and family vacation as well as unusual adventure and relaxing wellness rests. One of the popular destinations is Vienna, the capital of Austria.
